Page 7 Advertisements Column 5

Stratford Evening Post, Volume XXX, Issue 92, 20 July 1916, Page 7

Gold Bangles at Discount oi 43 in eacii pound. Silver Brooches, Pendants, Bangles, all have the 4s Discount in the £. Gents Watches—A special line at 255, fully guaranteed, only 27 ielt. Ladies' and Gents' Waltham Watches at a Discount of 4s in the £.

THE UNIVERSAL C/ REDUCED PRICES; 5-SEATER TOURING CAR £'2lo 2-SEATER RUN-ABOUT £195. F. 0.8., WELLINGTON. Guaranteed against Reduction during Rill). This Reduction is solely owing to the FORD Company's improved method of packing, thus saving freight. Purchasers or "FORDS" at the higher price are requested to apply for a refund under our guarantee against reduction. SOLE AGENT, QUFF, BROADWAY, STRATFORD. REPAIRS BY MEN WHO UNDERSTAND THEIR BUSINESS. OF EN INC. ANNOUNCEMENT. OPENING ANNOUNCEMENT. OPENSNC ANNOUNCEMENT. OFENINC ANNOUNCEMENT. THE SCOTCH BAKERY (LATE ELDERS). "S M I .T, H, PROPRIETOR. ASSURES EVERYONE PATRONISING HIM THAI THEY WILL BK SERVED WITH GOOD WHOLESOME BREAD mado by practical tradesmen under HYGENIC CONDITIONS. All Orders will receive prompt attention, and nil Goods delivered promptly, BIRTHDAY AND WEDDING CAKES A SPECIALITY. FORENOON AND AFTERNOON TEA JUST THE WAY YOU LIKE IT. BROADWAY NORTH. STRATFORD. Sole Agent for Chevrolet and King Cars. ".. Our Mechanics are here to cater for your 'requirements. Our prices arc extremely,moderate and we turn out good, honest work. If you require a Motor, "uy purchasing from us you will get a car to suifc' you for the price you ought to pay. Perfectly appointed luxurious cars for hire any time, any distance. Agent for leading makes of tyres. Ford spares and other accessories in BROADWAY NORTH. 'Phone 176 Ail Hours STRATFORD. i ue lincst tea iiom tn j&SSZS?' ;st plantations Cr t o your teapT)t. r>n Amw Tips

J 5 » %*? \ T nn'« of his lectures on ariven at Liverpool, England, Thorns* 5 Russell, of Tiondon, emphasised strongly V value of newspaper advertising. "The time," he said, "was ripe for a great extension oi' advertising, and newspaper advertising mn«t always be the mainstnv of publicity." He illustrated the fact that scientific advertising did not add to the cost of goods bnt. secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value t 0 the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising- was the cheapest method vet devised by the wit of mai» for the sale of honest goods. The great commercial discover? of the age wae» that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough tft r/nf in+o on adverti«ern*»ut. The "Commercial Review''' points out that- " Undoubtedly the first and most potent advertising force of the rrrcspn") <lav is the newspaper. Here i« n field so vast and *o complex that it needs the most careful study of every varvinor condition to accurately estimate its possibilities, and i whole army of specialists and in all branch*** of service ha 72 come v' n being." ;i)k*> -. -~Ji-.