Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXX, Issue 91, 19 July 1916, Page 7

m m Hi « % You carft X-Ray every egg —but there's no other way of finding out whether it has half-developed into poultry or not. Anyway, why risk "gamey" eggs when Edmonds' Egg Powder gives just as satisfactory resuiis in cakes and puddings as tke so-caiied "new-laid" egg? Light, tasty dainties are assured with Edmonds' Egg Powder—it raises the cake perfectly, hence you need no baking powder. Buy a tin to-day and try it. N 1 im JSJ FOWDEK. mm i w jm m Sfr m IS W;F —1 often called good luck, favoured us. Big purchasing of Blankets last year enables us to sell below present ruling prices. These goods are going fast and cannot be replaced. ALL WOOL NEW ZEALAND BLANKETS. Single Bed Size, white 19/6, 21/-; grey 18/6, 19/6 per pair Double Bed Size, white 25/-, 29/-; grey 24/-, 25/- per pair Large Double Bed Size,.white 39/6; grey 27/6, 29/- per pair CASH ONLY, NO DISCOUNTS. n-:T •-' - Vi "f»-""^ , iiiiri«ngi««»ranr-j —the finest tea from far away sunny Ceylon

m&fMMm« jgSEfflStifflKSßSßßWßßtoa i T one of his recent lectures on advertising, given at Liverpool, England, Thome Russell, of London, emphasised strongly tr value of newspaper advertising. "The time," he said, "was ripe for a grea* extension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the fact that scientific advertising did not add to the cos'; of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the ptiblio could never have been manufactured at all had it not be n that advertising ensured a sab. large enough to warrant the putting down n! the elaborate and verv costly plants Advertising was the cheapest method vet devised Jw the wit of mai> for the sale of honest goods. The great commercial discovery of the age wad that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The "Commercial Review" points out that—- " Undoubtedly the first and most potent advertising force of the present d*y is the newspaper. Here i* a field so vast and so complex that it needs the most careful study of every varving condition to accurately estimate its possibilities, and 3 whole army of specialists and experts Ui all branches of service have come r»-o being.