Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXX, Issue 87, 15 July 1916, Page 7

intiriia s*s* FORESIGHT. often called good luck, favoured us. Big purchasing of Blankets last year enables us to sell below present rul - ing prices. These goods are going fast and cannot be replaced. ALL WOOL NEW ZEALAND BLANKETS. Single Bed Size, white 19/6, 21/-; grey 18/6, 19/6 per pair Double Bed Size, white 25/-, 29/-; grey 24/-, 25/- per pair Large Double Bed Size, white 39/6; grey 27/6, 29/- per pair CASH ONLY, NO DISCOUNTS. m tsj aa

the finest tea from far away sunny Ceylon *.T * vatu' Newspaper Advertising \ T one of his recent lecture on advertising given at Liverpool. England. Thotnr Russell, of London, emphasised strongly t' value of newspaper advertising. “The time.” he said, “was ripe for a grea J extension of advertising, and newspaper advertising must alwavs he the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cos + of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compel led the manufacturer to keep up the duality Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Adveitising was the cheapest method yet devised b» the wit of man for the sale of honest goons The great commercial discovery of the age wa a that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement The “Commercial Review” points out that—- “ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and i whole army of specialists and experts in all of service h»v«* come r * •> being.”

LONDON DIRECTORY. (Publishea Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 16 dollar* j THE I.ONDON DIRECTORY Co., Ltd. | 86 Abchurch Lane, London. E.O. 1