Page 7 Advertisements Column 4

Stratford Evening Post, Volume XXX, Issue 84, 12 July 1916, Page 7

FORD. FORD. -■ MSS* -MAM IN CANADATHE UNIVERSAL CAR. REDUCED PRICES: o-SEATER TOURING CAR £2lO 2-SEATER RUN-ABOUT £195. E.U.8., W ELLINGTON. Guaranteed against Reduction during 1010. This Reduction is solely owing to the FORD Company’s improved method of packing, thus sating freight. Purchasers or “FORDS” at the higher price are requested to apply for a refund under our guarantee against reduction. SOLE AGENT, \ A lah D> C uff, BROADWAY, STRATFORD. REPAIRS BY MEN WHO UNDERSTAND THEIR BUSINESS. .'-ugiirssaa.- r~"" - OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT. THE SCOTCH BAKERY (LATE ELDERS). , rji O M ASSURES EVERYONE PATRONISING HIM THAT THEY WILL BK SERVED WITH 3000 WHOLESOME BREAD made by practical tradesmen under HYCENIC CONDITIONS. All Orders will receive prompt attention, and all Goods delivered promptly g M I T H, PROPRIETOR. BIRTHDAY AND WEDDING CAKES A SPECIALITY. FORENOON AND AFTERNOON TEA JUST THE WAY YOU LIKE IT.

1; i IH rifJoU Newspaper .* um 4 T one of Ins recent lectures on advertising* given at Liverpool, England. ThomeRussell, of Lomlon, emphasised strongly th value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always he the mainstay of publioTty.” '• ' E He illustrated the fact that, scientific advertising did not add to the cost of goods but secured a material reduction of price.,. the more an article was advertised the cheaper !,: ‘ ’it became, ; pnd the r more self-interest compel* ’ led the manufacturer to fceep upjtbe quality. y}l " ' !i ’* |Certain article of’great-Iyajlne .to 1 t‘he public * could never have been manufactured at all bad it not be n that advertising ensured a sate large enough to warrant, the putting down ol the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goodgi The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that—■ “Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and 3 whole army of specialists and experts in ail branches of service hrv* come i' being.’* the name to remember when you next go to the grocer • OX

LONDON! DIRECTORY. (Publishea Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Resides being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS, with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL Trade NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. _ Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from lo dollar#. THE LONDON DIRECTORY Co., Ltd. 'IS Lane. London. E.O. IJjIOR Up-to-date Job Printing, call at the “Strptford Evening j Post, 51