Page 7 Advertisements Column 6

Stratford Evening Post, Volume XXX, Issue 82, 10 July 1916, Page 7

REDUCED PRICES' 5-SEATER TOURING CAR £2lO 2-SEATER RUN-ABOUT £195. F. 0.8., WELLINGTON. Guaranteed against Reduction during 19lt>. This Reduction is solely owing to the FORI) Company's improved method of packing, thus eaving freight. { Purchasers of "FORDS" at the higher price are requested to apply for a refund under our enarantee against reduction. t a SOLE AGENT, (^UFF, BROADWAY, STRATFORD. REPAIRS BY MEN WHO UNDERSTAND THEIR BUSINESS. OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT. ERY (LATE ELDERS). PROPRIETOR. ASSURES EVERYONE PATRONISING HIM THAT THEY WILL BK SERVED WITH GOOD WHOLESOME BREAD made by practical tradesmen under ' HYCENIC CONDITIONS. All Orders will receive prompt attention, and all Goods delivered promptly. BIRTHDAY AND WEDDING CAKES A SPECIALITY. FORENOON AND AFTERNOON TEA JUST THE WAY YOU LIKE IT. mm m ; X T one of liis rwent lectures on advertising 1 , sriven at Liverpool, England, Thom& Russell, of London, emphasised' strongly tfr value of newspaper -advertising. "The time." he said, "was ripe for fc'ffZpk& extension of advertising, and newspaper advertising must alwavs he the mainstay of public- • ity.Vj He'illustrated the fact that scientific advertising did not add to the of goods but secured a of price. Indeed, the more an article was advertised the cheaper it ; became, and the more self-interest compelled' the manufacfhreV to keep ! up the quality. Certain articles of j?re|tt' f .value to the puhlio could never have been" manufactured at all had it not he o that "advertising ensured a sale large enough to warrant the putting down of the elaborate and verv costly plants. Advertising was the cheapest method yet devised by the wit of maiv for the sale of honest goods. The great commercial discovery of the age wao that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good pnough to put into an advertisement. The "Commercial TWiew" points oat that—- " Undoubtedly the first and most potent advertising force of tiie present day is the newspaper. Hero is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and 3 whole army of specialists and experts in all i>r«j'noh««( of service hav** come i' ' > beinff." -the name to remember when you next go to the grocer

(Publisher Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and i;he Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings, PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. THE LONDON DIRECTORY Co., Ltd. $5 Abchui'p** Lane, London. E.G. [7l OR Up-to-date Job Printing, call at the "Stratford Evening Post."