Page 7 Advertisements Column 5

Stratford Evening Post, Volume XXX, Issue 81, 8 July 1916, Page 7

THE UNIVERSAL CAR. reduced prices; 5-seater touring car £2lu 2-seater run-about £195. f.0.b., Wellington. Guaranteed again&t Reduction during I9iu. This Reduction is solely owing to the FORI) Company's improved method of packing, thus sariag freight. Purchasers of "FORDS" at the higher price are requested to apply far a refund under our guarantee against reduction. SOLE AGENT, \ A lan D< C uff, BROADWAY, STRATFORD. REPAIRS BY MEN WHO UNDERSTAND THEIR BUSINESS. OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT. fcrsnviTir (LATE ELDERS). MITH, PROPRIETOR. ASSURES EVERYONE PATRONISING HIM THAT THEY WILL BiS t SERVED WITH QOOD WHOLESOME BREAD made by practical tradesmen raider HYCENIC CONDITIONS. ' - ■-, ••vqfßryf ~ All Orders will receive prompt attention, and all Goods delivered promptly. BIRTHDAY AND WEDDING CAKES A SPECIALITY. FORENOON AND AFTERNOON TEA JUST THE WAY YOU LIKE 1T(

ap e* :ismg \ T one of his recent lectures on advertising, given at Liverpool, England, Thome* | Russell, of London, emphasised strongly tf value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay df publicity." : ,, ]4 n f • He illustrated the fact that scientific advej* .Si Li tising did not add to the cost of ] goods J*tt£i, fTf secured'a material reduction of price. Indeed )£*34 (be mor'e !l an ,l article"Wtis adTrertised the cheaper i fed i the l *manufacturer to'keep up the Mjmifi pertain articles of great value to the public A "* ? - qould ntever have been manufactured at all l£ftJf T it not be n that advertising ensured a sale ; .;i* large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devisee! by the wit of mak for the sale of honest good*. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The "Commercial Review" points out that—- " Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that il needs the most careful study of every varying condition to accurately estimate its possibilities, and i whole army of specialists and experts in all i»ranch«o of service come i' " *» being." ip s I e a —the name to remember when youi next go to the grocer

LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets thev supply. •STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TKADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the Uuited Kingdom. i A copy of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trad© cards for 5 dollars or large advertisements from 15 dollars.*. THE LONDON DIRECTORY Co., Ltd. $5 Abchuro*' Lane. London. E.O. 7JOR Up-to-date Job Printing, call • at the "Stratford Evening