Page 7 Advertisements Column 5

Stratford Evening Post, Volume XXX, Issue 79, 6 July 1916, Page 7

FORD. THE UNIVERSAL CAR. REDUCED PRICES; 5-SEATEtt TOUKLNG CAR £2IU 2-SKATKtt RUN-ABOUT £195. f.0.b., Wellington. • '" '■■■". ■'.•',» Guaranteed against Reduction dining 1916. This Reduction is BQk}j owing to the FORD Company's improved method of packing, kh\i& 6atiig Purchasers of "FORDS" at the higher price are requefiefl to ftpfcly Jo* a refund under our guarantee against reduction.' SOLE AGENT, A LAN . CUFFBROADWAY, STRATFORD. REPAIRS BY MEN WHO UNDERSTAND THEIR BUSINESS. OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT, THE SCOTCH BAKERY (LATE ELDERS). MITH, PROPRIETOR. ASSURES EVERYONE PATRONISJNG HIM THAT THEY WILL BK SERVED WITH ' . > 200 D WHOLESOME BREAD made by practical tradesmen niidcr HYCENIC CONDITIONS. ,'i Ail Orders will receive prompt attention, and all Goods delivered promptly BIRTHDAY AND WEDDINC CAKES A SPECIALITY. FORENOON AND AFTERNOON TEA JUST THE WAY YOU LIKE IT. sin \ T one of his recent lectures oa advertising,. given nt Liverpool, England, Thomr ■ Russell, of London, emphasised stronjfly tf value of newspaper advertising. > : "The time." he said, "was ripe lor extension of advertising, and newspaper idveirtisiner must always be the mainstay of pubiioity." J; **;&$?: lie illustrated the fact that tising did not add to the "<v>&+ of goods bttfc secured a material reduction 'of "pjt3&t' the more an article was;'advertised th* it became, and the more self-inferest cHmp&l* led the manufacturer toireep lip the quality. Certain articles of great value to the public could never have been manufactured at all bait it not be n that advertising ensured a l«t*» large enough to.warrant the putting down df the elaborate and very costly plants. Adveifc tising was the cheapest method yet devised by the wit of maiv for the sale of honest goods. The great commercial discovery of the age wti that it did not pay to advertise unless tbl goods advertised were honest goods, wWle nothing which was not true was good enough to put info an advertisement. The "Commercial Review" points out thatr" "Undoubtedly the first and most potent advertising force of the present day is the newspape*. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and i whole army of specialists and experts in all branrb«w of service htir* come i* '-* being.'* Made from the beat tea from the beet & plantations. No other blend gives auch good value aa Amber Tipa.

TO MOTORISTS. just below H.M. Theatre, is the place for MOTOR REPAIRS of any kind. •',"*■' Ford Valves and Cylinders Scraped and Cleaned for 58. FORD SPARKS and other; ACCESSORIES in stock, including BENZINE and OILS. , f , ■ All work done by first-class mocnftnic, assisted with the best machinery. Sole Agent for CHERVOLET CARS. The "Baby Grand" 1916 inod«ilfl in hand. These are a Speciality. F. NGRCROS3, MOTOR DEALER, BROADWAY. G. SLIGHT. WOOD AND COAL MERCHANT, MIRANDA STREET. COAL and Firewood 'always on hand. Wood cnt to any length. Accommodation for storing goods, \' Orders can be left- at Alf. Moon's, Broadway.

LONDON DIRECTORY. (Published Annually) enables traders throughout tho World to communicate direct with English MANUFACTUBERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS, with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating tho approximate sailings. PROVINCIAL THADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollart. THE LONDON DIRECTORY Co., Ltd. $5 Lone. London. E.G. 7\OR Up-to-date Job Printing, call . at tho "Stratford Evening