Page 8 Advertisements Column 4

Stratford Evening Post, Volume XXX, Issue 78, 5 July 1916, Page 8

AUCTIONEERS NOTICE. rfIHE Stratford premises of the undenioted Auctioneering firms will bo Closed all day on Thursday, 6th iiist., on account of the Hawera Show. NEWTON KING. N.Z. LOAN AND M.A. COY. BIRD-ROBSON ROAD, NGAERE. THURSDAY, 6th JULY, 1916. TVT'EWTON KING has received instructions from Mr E. T. Kneehone, who has sold his farm, to sell on above date, WITHOUT RESERVE, ■ll dairy cows, August-September 11 mixed yearlings 0 sows to farrow from 21st July 1 horse 21 sheep 1 good cattle dog, 20 hens, 8 milk cans, 1 light waggon, 1 gent's riding saddle, 1 Methven boiler, 2 zinc baths, 1 copper, pig troughs and barrels, 2 sacks seed potatoes, kitchen table, book case, dresser, iron beds, sola. ■l9 paid up shares Stratford Co-op. Dairy Co. i Sale at 12.30. LUNCHEON PROVI DEI'). N.B.—The. cows are a good lot, and £ls per bead off billy..coiintiy. There is a fair sprinkling of Jerseys amongst them, and they calve mostly in Aug-

v Tea Costs More A Statement that Every Housewife Should Read The war Ims faced every tea merchant with the problem of irScreashig prices or reducing 'lis.quality, lie has to-follow one •Otirse or the other —there's no escape—lor the wholesale cost of line tea in Eastern markets has increased over 2{c\. per lb. since August last. The main reason for this rise has been the greatly increased demand —and the fact that tea production cannot materially increase for at least five years. Take for instance the enormous quantity of tea required for the men in the tren9h.es and on active service. It is readily seen why tea has been selected as the soldiers' beverage—it is easily transported —is quickly and readily prepared anywhere—and above all it is invaluable for its invigorating and stimulating qualities. With the exception ot 3 million Britishers, but few of the 25 million men under in Europe to-day were previously tea drinkers—yet almost in a day tea had to be found for them. Do you wonder then, that the tea has gone up, up, up in price?—■ that to-day fine tea costs the packer in New Zealand on the average to 3d. per lb. more than in August last. Add to this Russia's 160 millions, who, with a stroke of the pen, have been turned into tea drinkers by the Vodka prohibition add a score of minor causes and you will see why the increase had to come. Therefore, too, you will see that any tea giving value for the money cannot be sold at the same price as in August last. It simply can't be done—unless, of course, the price originally charged was absolutely excessive. If a fair price and good value was formerly given, the packer is now"faced with a loss on every packet. There's no escape from the facts—either prices have to be Increased—or, as an alternative, quality and value must be reduced by the admixture of cheaper, inferior, less healthful teas. The "Amber Tips" Proprietors are determined that, in their case, this alternative will never be taken.

'Amber Tips" remarkable rise in a few years from an unknown brand to by far the largest selling tea in New Zealand—the largest selling tea in the world in proportion to population—is due to its quality and remarkable value. The same wonderful value will still be given—nothing but the finest teas will be used, but to do bo the price has to be increased. We ai-e convinced that most homes in New Zealand would rather pay 2d. per lb. more and' get the finest tea that can be produced rather than pay the old price and get an inferior article —with an admixture of poorer teaß, less healthful alike to nerves and digestion. Korget quality and heallhfulness—consider the question purely from the standpoint of economy—there too "Amber Tips" leads, for every pound will give more cups—and at a less price per cup. —Cup for cup, there'o no cheaper tea Therefore even at the new prices Amber Tips is still the cheapest—you get bettor tea—more delicious flavour—fiier fragrance —while, as the Lancet in»•<•»ligation showed, your health will benefit. Surely because of a penny oxtra per half lb. packet you will not deprive yourself of a tea which for quality, flavour, fragrance, and economy is unique and unsurpassable. The housewives <a2 New Zealand want a good article and good value, and one trial convinced them that Amber Tips is a tea that nothing else could equal. Do they still want value and quality? We believe they do—we know it. 99 1/IG-, 2/-, 2/2 per lb. The only tea that has to increase its prices — the foregoing will tell you why.