Page 7 Advertisements Column 5

Stratford Evening Post, Volume XXX, Issue 78, 5 July 1916, Page 7

REDUCED PRICES; o-SEATER TOURING CAR L'2!o _._2-SEATER RUN-ABOUT £195. f.0.b., Wellington. Guarantee! against Reduction duri ng i 9 i 6 . This Reduction i 3 solely. ,a owing to the FORD Company's improved method of packing, thus saxdngmv Purchasers of "FORDS" at the higher price are requested to apply for a refund under our guarantee against reduction. " ~ SOLE AGENT, UJ A LAM D. CUFFBROADWAY, STRATFORD. REPAIRS BY MEN WHO UNDERSTAND THEIR BUSINESS. OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT. (LATE ELDERS). WITH, PROPRIETOR. ASSURES EVERYONE PATRONISING HIM THAT THEY WILL Btf« SERVED WITH ■',. GOOD WHOLESOME BREAD made by practical tradesmen under HYCENIC CONDITIONS. All Orders will receive prompt attention, and all Goods delivered promptly^, BIRTHDAY AND WEDDING CAKES A SPECIALITY. FORENOON AND AFTERNOON TEA JUST THE WAY YOU LIKE IT."

VT one of It m. recent l««.-.tnre<* on a-iven at Liverpool, England, Thbtuf • Russell, of London. emphasised strongly tii„value of newspaper advertising. y "The limp." he said, "was ripe for a ffrei* extension of advertising, and newspaper adVertising must always be tbe mainstay of publicity." : ■;;■ >\ , He illustrated the fact that scientific advertising did not add to "the cost of goods rtttt 'secured a material reduction of price. Indeed,;, the more an article^ 'it became, and the' j hVore ' compelled ttfe'! Certain articles of great value to the public could never have been" mantMcfni ! ed ; 'al; all bad it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and verv costly plants. Advertising was tiie cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of tbe age wm that it did not pay to advertise unless tit© goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. f i . ... .' The "Commercial Review" poiuts out that—- " Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it ■ately estimate its possibilities, and i whole army of specialists and experts in all hraiich.aa of service hpr-» come r ' ■» being." MnMDnHmHBBHn

I LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to Loudon and its suburbs the Directory contains lists of EXPORT MERCHANTS, with the goods they ship, and die Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for S dollars or large advertisements from 15 dollar*. THE LONDON DIRECTORY Co., Ltd. 710 R Up-to-date Job Printing, call at the "Stratford Evening Post."