Page 8 Advertisements Column 2

Stratford Evening Post, Volume XXX, Issue 77, 4 July 1916, Page 8

EMULSION, Note the name and see that you get it! Lane's is so good, and, as as its record PROVES, so absolutely superior to any other medicine for a similar purpose, that you should never be put off with anything eise. Contains nothing but pure Norwegian Cod Liver Oil, i Beech wood Creasite, Hypophosphites of Lime and Soda and fresh eggs. 2/5 and 4 6 al fil c.iemisU and stores. The cheapest and most effective family Cough Remedy is made with Hean's Essence." y A pint of the finest syrup money can buy for 2/-. Insiston H-E-A-N-'S

i'€2&. Wmms The Third Article of a Series dealing with a question which vitally affects every housewife. The increased demand for tea to-, d&y.i&.clue to to the tact thai huge quantities' are wanted for the 25 million"'"men under arms. The 3§y&s| the Annies of the world kjnpvy tlia't there is no drink so simulating and beneficial. , and hence thev must have tea L : for their men no matter what it costs Then, too, at the stroke of a pen, *he great Russian Nation' has been turned into a tea drinking people, and the money previously spent on Vodka is now available for the purchase of tea sut there is only a limited supply of tea and that supply is not sufficient to fill the present requirements. Hence at the tea auctions in i Ceylon it has risen in price 1 month by month, until to-day it costs the packer to 3d per lb. more than in August last. This, of course, affects New Ad very greatly, for the finest, te^ ; in the world has been sold here' at prices which cannot be equaled'. "O . .Although this seems a , bold it is one that will bear the closest investigation. For instance, a great proportion of the tea imports to England consist of what is known as "red stalk'' tea, the lowest possible grade—so low that it is prohibited throughout Australasia. Yet even this lowest grade is sold in England at 1/6 or more per lb., while for line teas of the quality of "Amber Tips," 2/8 to 3/4 per lb. is asked. Tea experts the world over are astonished at the remarkable quality, flavour, fragrance and value given in "Amber Tips" at so low a nrice, and it is because no better value can be obtained anywhere, that "Amber Tips" is to day the Millions of packets of "Ambers Tips are sold per annum. It is stocked in evcrv shop from the North Cape to the Bluff. Only exceptional value could bo responsible for so exceptional a su'e. But fine tea is now costing the "Amber Tips" Proprietors, as well as other tea merchants, an average of 2}d. to 3d. per lb. more than in August, 1014. Therefore, if a fair price was charged before the war, the tea morchant is to-dav faced with an enormous loss

should he continue to pack the same quality at his old prices. Of coure there is the alternative of cheapening the quality by an admixture of inferior, Icbs healthful teas. The "Amber Tips" Proprietors were advised by' many to do this, but instead they decided to raise the price by 2d. per lb., and to continue to give the public that same splendid value which has always been associated with the name "Amber Tips." Not, Mrs. Housewife, what IB your opinion of the whole matter? Would you rather have the same delightful flavour, quality, purity and value and pay a penny a i-lb. packet more—or would you rather have an inferior and less healthful tea at the old price ? But you say "other teas have not been raised in prices." If so you can readily see that either excessive prices were charged before the war—so excessive that even an extra 2|d. or 3d. in cost per lb. still enables a profit to be made —or quality must be reduced, othera heavy loss must be faced. But even at increased figures Amber Tips is still the cheapest tea you can buy. Cup for cup, value for value, nothing else can equal it, while it is so Eure and healthful that it can be taken y even those of the weakest digestion, i Surely these facts should weigh with ' yo°- . , Consider them carefully—write and tell us your conclusions. "We believe that you want quality and that you want value. For that reason we have raised our prices because only by doing so can we continue to give you the same honest quality and the same honest val""\ ioi

1/10.-2/-, 2/2 per lb. The only tea that has to increase its prices—the foregoing will tell you why.