Page 7 Advertisements Column 6

Stratford Evening Post, Volume XXX, Issue 77, 4 July 1916, Page 7

FORD. .ifeg^^^S^B'^P msN^s m wa THE UNIVERSAL CAR. REDUCED PRICES' 5-SEATER TOURING CAR £2lO 2-SEATER RUX-ABOUT £195. F. 0.8., WELLINGTON. Guaranteed against Reduction duri ng 191 c This Reduction is solely owing to the FORI) Company's improved method of packnjg, thus saving freight. ' ' •! ! Purchasers of "FORDS" at the higher price are requested to apply for a refund under our guarantee against reduction. SOLE AGENT, A LAM D. C Wf > BROADWAY, STRATFORD. REPAIRS BY MEN WHO UNDERSTAND THEIR BUSINESS. OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT. THE SCOTCH BAKERY (LATE ELDERS). M I T H, PROPRIETOR. ASSURES EVERYONE PATRONISING HIM THAT THEY WILL BE SERVED WITH GOOD WHOLESOME BREAD made by practical tradesmen under HYGENIC CONDITIONS. All Orders will receive prompt attention, and all Goods delivered promptly BIRTHDAY AND WEDDINC CAKES A SPECIALITY. FORENOON AND AFTERNOON TEA JUST THE WAY YOU LIKE IT. / ■-..■„! it

aper i sing \ T one of his recent lecture nn advertising,, (Sfiven at Liverpool, England, Thorn*' Russell, qf London, emphasised strongly ik value of newspaper advertising. said, "was ripe fqr ;ft,,firrest extension of and newspaper advar* tising must always be the mainstay of publicity." He illustrated the fact that scientific advert 1 tisiriff did not add to the cos* of aroods oiit '"' ii secured a material reduction of Indeed, the jjnore an article was advertised the cheaper l ' Hit- became, and the more self-interest compel-'" 5 ! led ■ tlie manufacturer to keep up the quality. ll Certain articles of srreat value to the public uiould never have been manufactured at all had it not be n that advertising ensured a *«le., large enough to warrant the putting down, of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest gooda. The? great commercial discovery of the age w«» that jt did not pay to advertise unless tho goods advertised were honest goods, while nothing which was not true was good enough ti& put into an advertisement. The "Commercial Review" points out that—- " Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it and 1 whoJe army of specialists and experts in all hranrhos of service he?-* come r -» being."

er^TipsTea pleases tens of thousands who never before were quite satisfied.

LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS, with the goods they Bhip, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of tho United Kingdom. A copy of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisementa from 15 dollars. THE LONDON DIRECTORY Co., Ltd. 35 Abchuret" Lane, London. E.G. Up-to-date Job Printing, call at the "Stratford Evening Post."