Page 7 Advertisements Column 5

Stratford Evening Post, Volume XXX, Issue 75, 1 July 1916, Page 7

FORD. FORD. -WADS. IN CANADA* THE UNIVERSAL CAR. REDUCED PRICES;. S-S EATER TOURING CAR LL’lO 2-S EATER RUN-ABOUT £1 f.0.b., .Wellington. Guarantee;! against Reduction during 1916. This Reduction is Bolt owing to the FOR]) Company’s imp: oved 0 ved method of packing, thus savl freight, * • —wji H**~ . Purchasers of “FORDS” at the higher price are requested to apply f(j a refund under our guarantee against reduction. -—lSsfa Ss*j A ; : .; L‘ '% ■ ■ SOLE AGENT, A LAN D. CUFFBROADWAY, STRATFORD. 111 REPAIRS BY MEN WHO UNDERSTAND THEIR BUSINESS. OPENING ANNOUNCEMEI OPENING ANNOUNCEMENI ||l OPENING AN NbUN CEMENT. OPENING ANNOUNCEMENT. THE SCOTCH BAKERY (LATE ELDERS). wqgjjr'*- -V rp 0 M gMI TH, PROPRIETOR. " ASSURES EVERYONE PATRONISING HIM THAT THEY WILL B SERVED WITH I tjr GOOD' WHOLESOME BREAD made by practical tradesmen und HYCENIC CONDITIONS. All Orders will receive prompt attention, and all Goods delivered prompt BIRTHDAY AND WEDDING CAKES A SPECIALITY. r-* . ■ .. , i FORENOON AND AFTERNOON TEA JUST THE WAY YOU LIKE

Newspaper Advertising \ T one of hi* recent lectures on advertising, given at Liverpool, England, Thoipjji* Russell, of London, emphasised strongly s', value of newspaper advertising. y /• "V “The time.” he said, “was ripe for a,| extension of advertising, and newspaper advertising must always be the mainstay of publicity.” * He illustrated the fart that scientific adve!r* tising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all bad it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age waa that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that—. “Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that ii needs th« most careful study of every varying condition to accurately estimate its possibilities, and i whole army of specialists and experts in all branches of service ha- o come i' o being/’ *

mm ses tens of thousand* who never before were quite satisfied

LONDON DIRECTORY. (Published Annual!;) enables traders throughout the Work! to communicate direct With Englisi MANUFACTURERS AND DEALER^ iu each class of goods. Besides being a complete commercial guide to. London and its suburbs the Director; contains lists of EXPORT merchants’; with the goods they the Colonial and Foreign Markets- they supply. - . STEAMSHIP LINES ' arranged under tne Ports to • which they sail, aud indicating -the'approximate sailings, •V' ■, '} fob * PRC* INCIAL TRADE 1 NOTICES . 'C-! . of leading Manufacturers, Merchants, etc., in rhe principal provincial towns aud industrial centres of the United Kingdom. A copy 'of the current edition mil be forwarded freight paid, on receipt of Postal Order tor 5 dollars. , < Dealers seeking Agencies can advertise their trade cards for 6 dollars dr large advertisements from 15 dollar*, , THE LONDON DIRECTORY Co,, Ltd. Vi Lane. London. S.o.\ .■u IYOII- Up-to-date Job Printing/ caU at the “Strs>tfor<§ Eventing Post.” • ■ IN '

TO MOTORISTS. NORCROSS’ GARAGE, Broadway, just below H.M. Theatre, is the place for MOTOR REPAIRS of any kind. Ford Valve s and Cylinders Scraped and Cleaned for ss. FORD SPARES and other ACCESSORIES in stock, including BENZINE and OILS. All work done by first-class mecnanic, assisted w'th the best machinery. Sole Agent for CHERVOLET CARS. ' The “Baby Grand” 1916 models in hand. Those are a Speciality. F. NORCROSS, MOTOR DEALER, BROADWAY. G. SLIGHT. WOOD AND GOAL MERCHANT, MIRANDA STREET. COAL and Firewood always on hand. Wood cut to any length. Accommodation for storing goods. Orders can be left at Alt’. Moon’s, Broadway. J