Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXX, Issue 71, 28 June 1916, Page 7

FORD. FORD. THE UNIVERSAL CAlf REDUCED PRICES; 5-SEATER TOURING CAR -210 2-SEATER RUN-ABOttS f.0.b., Wellington. Guaranteed against Reduction during 1916. This Reduction i| owing to the FORD Company's inipr ove d method of packing, thuii freight. ' ' Purchasers of "FORDS" at the higher price are requested to a| a refund under our guarantee against reduction. I SOLE AGENT, [ A lan D> QUFF, BROADWAY, STRATFORD. REPAIRS BY MEN WHO UNDERSTAND THEIR BUSING OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT, OPENING ANNOUNCE OPENING ANNOUNCE THE SCOTCH BAKERY (LATE ELDERS). M I T H, PROPRIETOR. ASSURES EVERYONE PATRONISING HIM THAT THEY .WW SERVED WITH GOOD WHOLESOME BREAD made b v practical tradesmen'' HYCENIC CONDITIONS. All Orders will receive prompt attention, and all Goods delivered pr» BIRTHDAY AND WEDDING CAKES A SPECIALITY. / .■■•■» FORENOON AND AFTERNOON TEA JUST THE WAY YOU Ll]

4 T one of hi« recent lectures on advertising* ';.' i given at Liverpool, England,; Tnomr'\ Russell, of London. emphasised strongly tf value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the fact that scientific- advertising- did not add to the cost ; but* 1^1 (secured a material reduction ok'piirJe. . Indeed, the.imore ah article was advertised the cheaper ' J it became, and the more - self-interest compel- * > ..:/,; led the manufacturer to keep up the quality. I //.(i Certain article»iisife«lffl«at svahie' to the ! pilbHc - ■ ..,,,[ K ..\ could jnever have been manufactured at all and jjj : ~,;!■. it. not! he n that advertising ensured a ante ".", ■;., '.,-. large enough to warrant the putting down "•of = the elahoraiteisand{*veßjET«>B<slyvi plants.- r = 'Advertising, was the cheapest method yet devised by ; , i , the wit of man for the sale- of honest J good*. 1 The great commercial discovery of the age waa , that it did not pay to advertise unless the ' , goods advertised were honest goods, wbiU nothing which was not true was good enough to put into on advertisement. The "Commercial Review" points out that—"TTndouhtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that'll' needs the most careful study of every varying condition to accurately estimate its possibilities, and i whole army of specialists and experts -in all hranch** of service h?" *» come i'"'-■•» being/' ' The finest tea from the finest plantations Insist on Amber Tips

TO MOTORISTS. "ORCROSS' GARAGE, Broadway, just below H.M. Theatre, -is the place for MOTOR REPAIRS of anv kind. Ford Valve s and Cylinders Scraped and Cleaned for ss. FORD SPARES and other ACCESSORIES in stock, including BENZINE and OILS. All work done by first-class mecnanic, assisted with the best machinery. Sole Agent for .CHERVOLET CARS. The "Baby Grand" 1916 models in hand. These are a Speciality. F. NORCROSS, MOTOR DEALER, BROADWAY. G. SLIGHT, WOOD AND COAL MERCHANT, MIRANDA STREET. and Firewood always on hand. Wood cut to any length. Accommodation for storing goods. Orders can be left at Alf. Moon's, Broadway.