Page 7 Advertisements Column 4

Stratford Evening Post, Volume XXX, Issue 68, 24 June 1916, Page 7

FORD. FORD. mm -MADE 1H CANADA.THE UNIVERSAL CAR. REDUCED PRICES; o-S EATER TOURING CAR ixili) 2-SKATER RUN-ABOUT £195. 1 f.o.je, Wellington. Guaranteed against Reduction during 191 G. This Reduction is solely owing to the FORD Company’s improved method of packing, thus sating freight. • - ' Purchasers of “FORDS” at the higher price arc requested to apply, for a refund under our guarantee against reduction. SOLE AGENT, A LfIN D. C UFF > BROADWAY, STRATFORD. REPAIRS BY MEN WHO UNDERSTAND THEIR BUSINESS. OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT. THE SCOTCH BAKERY T 0 M (LATE ELDERS), g M I T H, PROPRIETOR. ASSURES EVERYONE PATRONISING HIM THAT THEY WILL BJfi SERVED WITH GOOD WHOLESOME BREAD made by practical tradesmen voder HYGENIC CONDITIONS. All Orders will receive prompt attention, and all Goods delivered promptly. BIRTHDAY AND WEDDING CAKES A SPECIALITY. FORENOON AND AFTERNOON TEA JUST THE WAY YOU LIKE IT. -A iiiiiii LuiuilUlt—k What Grandad used I f° r Coughs and Coldsl ul! i a Grandad used Bennington’s because it was S the most effective ipold-curc available. He found that, sneezing, coughing, sore throat and hoarseness could all be stopped by the soothing, “pleasanl-to-take Bennington’s. ‘ BONNINGTON’S SRISH MOSS still holds pride of place. What it accomplished in the “sixties" for folks it will do for you to-day. Ask for Bennington’s at your chemist’s or store, t ‘ •| ii Jr ■ 1 1 A 8K i r;M ‘) :i; . peH ' ; h

ft & mmsm msmemssmmmm A T one of Ins recent lectures on advertising* given at Liverpool, England, Thorax Russell, of London, emphasised strongly titvalue of newspaper advertising. ini -Si'‘The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” ■ ftli! il ■»; He ijinstraied the fact that scientific advertising did not add to the of goods hut secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the 1 more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not he n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised bv the wit of man for the sale of honest goods. The great commercial discovery of the age wa» that it did not pay to advertise unless tho goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. • The “Commercial Review” points out that—- “ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to slccurntely estimate its possibilities, and a whole army of specialists and experts in all branches of service here come r ' ■> being." I he finest tea from tne finest plantations Insist on Amber Tips ea teapot i o your