Page 7 Advertisements Column 3

Stratford Evening Post, Volume XXX, Issue 67, 23 June 1916, Page 7

FORD. FORD. VS*Sks&SSf_ „ _ 'Mil Sct -UAM (N CANADA* THE UNIVERSAL CAR, REDUCED PRICES; 4 o-SEATER TOURJXG CAR r2lO 2-SEATER RUN-ABOUT £195. E.U.JB., WELLINGTON. Guaranteed against Reduction during 1916. This Reduction is solely owing to the FOR.]) Company’s improved method ol packing, thus saving freight. Purchasers of “FORDS” at the higher price are requested to apply for a refund under our guarantee against reduction. •: <-f . - SOLE AGENT, A LAN D. C UFF > BROADWAY,' STRATFORD. REPAIRS BY MEN WHO UNDERSTAND THEIR BUSINESS. OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT. THE SCOTCH BAKERY (LATE ELDERS). r|T O M M I T H, PROPRIETOR. ASSURES EVERYONE PATRONISING HIM THAT THEY WILL Bifi SERVED WITH GOOD WHOLESOME BREAD made by practical tradesmen under HYCENIC CONDITIONS. All Orders will receive prompt attention, and all Goods delivered promptly, BIRTHDAY AND WEDDING CAKES A SPECIALITY. f FORENOON AND AFTERNOON TEA JUST THE WAY YOU LIKE IT.

FOR 4S YEARS =rs rm STANDARD REMEDY So U 't M at , ' ..^vGal k i<i I HUQQSHESS s? vm m J •wiCT.rt^iiii^iani^-mgiTiawacaKnnMiimiww For over forty-six years Mother Seigel’a j ‘Syrup lias been recognised as a thoroughly reliable remedy for the many ailments which arise from a disordered state of the organs of digestion—the stomach, liver, and bowels. Mother Seigei's Syrup is made from the curative extracts of roots, barks, and leaves, which have a tome and regulating effect upon IhO stomach, liver, and bowels. In this way,it promotes good digestion and regular action• of the bowels. If you suffer from indigestion illany form, take it daily, alter meals. Thoussiiidp have benefited from its use * <

.P? - ' ml A it:: e wspap er 9 > ■ •f; a ■ sing -«Su ■ \ T one of hi« recent lectures on advertising, given at Liverpool, England, Thonwu Russell, of London, emphasised strongly tb value pt* newspaper advertising. “The time.” ho said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to tiie cost of goods but \ secured a materia! reduction of price. Indeed, tbe more an article was advertised the cheaper ? it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant tbe putting down of the elaborate and very costly plants. Advertising was tbe cheapest method yet devised by the wit of man for tbe sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough te put into an advertisement. Tbe “Commercial Review” points out that—- “ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs .the most careful study of every varying condition to accurately estimate its possibilities, and i whole army of specialists and experts in all ct service ltar-> come i' being,” SSL The finest tea from the finest plantations Insist on Amber Tips ili'.immm -Vann t o your tcapSst