Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXX, Issue 60, 15 June 1916, Page 2

& CO, BROADWAY, STRATFORD. MKVS SPLIT SHOOTERS OK WORK HOOTS, 12s 6d. MEN'S S'MilT SHOOTERS OR WORK BOOTS, 13s 6d. MEN'S KIP SHOOTERS, 12s 6d. xiex's KiL* i>rsii-Ti(iirrs. 193 sd, MEN'S OREENHIDE SHOOTERS. 21s» T5-SE BEST '*cvmi&\ CHEAPEST. WOMEN'S DAIRY HOOTS 10s QiL WOMEN'S DAIRY HOOTS 11s 6tl. WOMEN'S BOX CHROME BOOTS, 12s 6d. WOMEX'S BOX CHROME BOOTS, 13s 6d. THESE LINES DEFY COMPETITION. MUX'S AXD LADIES' EVENING SHOES. YOUTHS' AXD MEX'S FOOTBALL BOOTS EVERYTHING IX THE BOOT TRADE FOR ALL. NSD iraa |i::;V!^v7i"V:-^ ,^i -' -.V-.- ''■>*'• ' : ' v ■■."-y.'^^.M nn» nf hia Wtures on advertising,, given at Liverpool, England, Thomas Russell, of London, emphasised strongly tfr'* value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always he the mainstay of publicity." He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the nublic could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised wore honest goods, while nothing which was not true was good enough to put into an advertisement. The "Commercial Review" points out that— Undoubtedly the first and most potent advertising force of the present day is the newsnaper. e is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and i whole army of specialists and experts in ail branch** of service hav-s come i- '•» being."

GOOD MEAT 1 THE BEST I THE VERY BEST i/H OUNTFORD, BUTCHER, MIDHIRST, "OEGS to intimate that he delivers th© best Beef, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, and Saturdays. OKJjuat jnuW. LONDON DJRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and die Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will bo forwarded freight paid, on receipt of Postal Order for o dollars. Dealers seek inn; Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. CHE LONDON DIRECTORY Co., Ltd. W Abchurr 1, Tv\ne, London. E.G. Oniqtfcj tuasurtmenfc t ' Jeweller" *■» ■U. Try. Jsbmw, tfecfe .Vwier.