Page 2 Advertisements Column 6

Stratford Evening Post, Volume XXX, Issue 57, 12 June 1916, Page 2

21 CASES OF BOOTS AND SHOES LAST WEEK. 0 &//&£'/S7 A FEW LINES FOR THE SEASON. A FEW LINES FOR THE WEATHER. HANNAH'S BOOT PEOPLE have experienced some difficulty for you just, lately, but considering the critical times we are and the general disorganisation of trade, HANNAH'S people venture to think they are not doing so badly. MEN'S SHOOTERS 12s 6d, 13s 6d, 15s 6d, 16s 6d, 18s 6d, 21s. WOMEN'S DAIRY BOOTS IDs 6d, lis 6d .MEN'S THTOH GUMS for ditching 28s Gd. MEN'S KNEE GUMS for draining 21s. MEN'S GOLOSHES, rolled edge, 6s 6d / WOMEN'S GOLOSHES, rolled edge, 4s 6d, ss. EVENING SHOES and cosy fireside Slippers, stout soled ladies' and men's and Children's Walking Boots ;*nd Shoes. IN FACT, considering that it is war time HANNAH'S can do better than. most traders.

\ T one of his recent lectures on advertising!, triven at Liverpool. England, Thomaf' Russell, of London, emphasised strongly tk value of newspaper advertising. "The time." he said, "was ripe for a greaf* extension of advertising, and newspaper advertising must always be the mainstav of publicity." He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the nublic could never have been manufactured at all had it not he n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was. the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless tho goods advertised were honest goods, while nothing which was npi^tjuewas good enough to ;.put into an advertiseraent. The "Commercial Review" points out that—- " Undoubtedly the first and most potent advertising force of the present day is the newspaper. -Here is a field-so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branch»M of service havs come i' 'o being."

GOOD MEAT I THE BEST ! THE VER.I BEST ! OUNTFORD, BUTCHER, MIDHIRST, DEG-S to intimat© that he delivers th© best Beef, Mufrton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, and Saturdays. ORIMk. jnOW. LONDON DSRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and >;he Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollar*.THE LONDON DIRECTORY Co., Ltd. <M> Abchnrr>»* L<me. London. E.O. Umtjuo wuurtmeat «. * Jeweller"