Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXX, Issue 51, 3 June 1916, Page 2

21 CASES OF BOOTS AND SHOES LAST WEEK. : 'A FEW LINKS FOR THE SEASON. ) A FEW LINES FOR THE WEATHER. : HANNAH'S BOOT PEOPLE have experienced some difficulty in catering for 'you just, lately, but considering the critical tiroes we are living in and the 'general disorganisation of trade, HANNAH'S people venture to think thej J are not doing so badly, MEN'S SHOOTERS 12s 6d, 13s 6d ; Ljs 6d, 16s 6d, 18s 6d, 21s. I WOMEN'S HAIRY ROOTS 10s M. Us 6d ! MEN'S THIGH GUMS for ditching 6J. MAN'S KNEE GUMS for draining 2N. MEN'S GOLOSHES, colled edge, 6s 6d ! WOMEN'S GOLOSHES, rolled edge, 4s 6d, ss. I I EVENING SHOES and cosy fireside Slippers, stout soled ladies' and men's i and Children's Walking Foots :md Shoes. IN FACT, co z that it is war time HANNAH'S can do better th« ewspaper sing \ X one of hi« raofint l«otirro« on advertising, given Mt Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. "The time." he paid, "was rioe for a great extension of advertisfner. and newspaper advertising; must always be the mainstay of publicity." He illustrated the fart that scientific advertising did 7iot add to the cost of goods hut secured a material reduction of price. Indeed, the more an article wan advertised rne cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain article,* of great value to tho public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising w;is the cheapest method vet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age waa that, it did not pay to advertise unless the goods advertised wer** honest goods, while nothing- which was not true was good enough to put into an advertisement. The "Commercial Review" points out that—- " Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varving condition to accurately estimate its possibilities, and i whole army nf specialists and experts ill all branch*** of service hav* come i**"o being."

HANDSOME APPEARANCE. PERFECT COOKER ELLRINGER BROS., LIMITED, Sols Agents. W. E. COLLINS, DOMINION STABLES, (Opposite W. M. Bayly and Go's.), r REGAN STREET. PERSONAL ATTENTION. JTOiiSES CAREFULLY SHOD, AD kinds of smith'» work undtrtsksf (Jtiiqui) Msurtmeos «.' Jeweiiscf. * 11. Try ****** CWsife .V*ckr

GOOD MEAT! THE BEST ! THE VERY BEST BUTCHER, MIDHIRST, T>EGS to intimate that he delivers the best Beef, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, awd Saturdays. OKimtt i\uW. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS i" each class of goods. Besides a complete commercial guide to Loudon and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers. Merchants. ■Hi 1 ., in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers Keeking Aarencies can advertise their trade cards for 5 dollars or large advertisements fro2l 15 dollars. THE LONDON DIRECTORY Co., Ltd. '#> Lane, London. K.O.