Page 2 Advertisements Column 3

Stratford Evening Post, Volume XXX, Issue 50, 2 June 1916, Page 2

21 CASES OF BOOTS AND SHOES LAST WEEK. ft ,r (// 0 SffO&fSTS. {(/&> A FEW LINES FOR THE SEASON. A FEW LINES FOR THE WEATHER. HANNAH'S BOOT PEOPLE have experienced some difficulty in catering for you just, lately, but considering the critical times we are living in and the general disorganisation of trade, HANNAH'S people venture to think they are not doing so badly. MEN'S SHOOTERS 12s 6d, 13s 6d, 15s 6d, 16s 6d, 18s 6<l, 21s. WOMEN'S DAIRY BOOTS'ids 6d. lis fed MEN'S THIGH GTJMS for ditching 23s 6d. MEN'S KNEE GUMS for draining 21s. MEN'S GOLOSHES, rolled edg<\ 6s 6d * WOMEN'S GOLOSHES, rolled edge, 4s Gd, ss. EVENING SHOES and cosy fireside Slippers, stout soled ladies' and men's and Children's Walking Boots i*nd Shoes. IN FACT, considering (hat it is war time HANNAH'S can do better th most traders. is 5 llKI»I'« - >■:'•>*■'•■,•:■. .. : : -.i^ t .■■■:■■■■ : v . v ~#i v^■■: \ T one of M<? recent lectures on advertising, given at Liverpool, England, Thomai Russell, of London, emphasised strongly the value of newspaper advertising. "The time." he said, "was ripe for a great extension of advertising-, and newspaper advertising must always be the mainstay of publicity." He illustrated the fart that scientific advertisingl did not add to the cost of goods but secured, a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public been manufactured at all Ladit not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. . great commercial discovery of the age was: that it did not' pay" to advertise unless the; goods advertised were honest goods, while nothing- which was not true was good enough to yut into an advertisement. The "Commercial Review" points out that—"TTndoubtedlv the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition r to.accurately estimate its possibilities, a ™. > whole army of specialists and experts in all branch*** of service h*7* come r '-> being."

GOOD MEAT J ' ' THE BEST I THE VERT BEST ! W A/[ OUNTFORD . BUTCHER, MIDHIRST, "OEGS to intimat© that he delivers th© best Beef, Mutton, Lamb, and Pork in Stratford.. four days a week—Mondays, Wednesdays, Fridays, and Saturdays. OltDrUtt, INUW. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its siiburbs the Directory contains lists of EXPORT MERCHANTS. with the goods thev ship, and die Colonial and Foreign Markets thev supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants etc., in fcbe principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements froia 13 dollars. THS= LONDON DIRECTORY Co., Ltd. lit) Abchuro'- Lane, Londoa. E.O.