Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXX, Issue 49, 1 June 1916, Page 2

21 CASES OF SCOTS AND SHOES LAST WEEK. ( & AA/S etc. •S/f iJJZ'/S' jHS. f,/ A FEW LINES ECU THE SEASON. A FEW LINES FOR THE WEATHER. HANNAH’S BOOT PEOPLE Lave espe ricnced some difficulty in catering for you just lately, but considering the critical times we are living in and the general disorganisation of trade, HANNAH’S people venture to think they are not doing so badly. MEN’S SHOOTERS 12s 6d, 13s 6d, 15s 6d, 16s 6d, 18s 6d. 21s. WOMEN'S DAIRY BOOTS ’ids (id, 11s 6d MEN’S THIGH GEMS for ditching 28s 6d. MEN’S KNEE GEMS for draining 21s. MEN’S GOLOSHES, rolled edge, Gs 6d WOMEN’S GOLOSHES, rolled edge, } s Gd. ss. EVENING SHOES and cosy fireside Slippers, stout soled ladies’ and raeni; and Children’s Walking Boots and Shoes. IN FACT, considering that it is war time HANNAH’S can do better than most traders. \ T one of In's recent lectures on advertising, <riven at Liverpool, England. Thomas Russell. of London, emphasised strongly the value of newspaper advertising. The time.” he said, ‘‘was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n Hud: advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Adverwas the cheapest method vet devised by the wit of man for the sale of honest goods The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. 1 T Review” points out that— IJndouhtedlv the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and i whole army of specialists and experts in branch*® of service hp-s*®* com© i' 1 n ** ■c f

GOOD MEAT ! THE BEST ! THE VERY BEST 1 W. ]|| OUNTFOR 0» BUTCHER, MIDHIRST, TJEGS to intimate that he dehors the best Beef, Mutton, Lamb, anR Pork in Stratford' four days a week—Mondays, Wednesdays, Fridays, and Saturdays. OitjjtiK ivuW.

LONDON Of RECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS "1 each class of goods. Besides being ■> complete commercial guide to London and its suburbs the Directory contains lists of export merchants. with the goods they ship, and the Colonial and Foreign Markets flier supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will bo for warded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for o dollars or large advertisements from lo dollars. THE LONDON DIRECTORY Co., Ltd. 25 Abchurc 1 ' Lane, London. E.O.