Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXX, Issue 47, 30 May 1916, Page 2

21 CASES OF BOOTS AND SHOES LAST WEEK. 0 s&ajEf&Tzs. W A FEW LINES FOR THE SEASON. A FEW LINES FOR THE WEATHER. HANNAH'S BOOT PEOPLE have experienced some difficulty in catering for you just, lately, but considering the critical times we are living In and the general disorganisation of trade, HANNAH'S people venture to think they are not doing so badly. MEN'S SHOOTERS 12s 6d, 13s 6d ; 15s 6d, 16s 6d, 18s 6d, 21s. WOMEN'S DAIRY BOOTS 10s Gd. lis 6d MEN'S THIGH GUMS for ditching L>Ss 6d. MEN'S KNEE GUMS for draining 21s. MEN'S GOLOSHES, rolled edge, 6s 6d WOMEN'S GOLOSHES, rolled edge, 4s 6d, ss. EVENING SHOES and cosy fireside SjippgrSj stout soled ladies' and men's and Children's Walking Boots t»nd Shoes. IN FACT, considering that it is war time HANNAH'S can do better than most traders.

\ T one of his recent lectures on advertising, sriven at Liverpool. England, Thomas Kussell. of London, emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertisinj?. and newspaper advertising must always be the mainstay of publicity. ' " r He illustrated the fact that scientific advertising did not add to the cos+ of goods but secured a material reduction of price. Indeed \ l ™ Pjf°£ e e t l » .article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of ff reat value to the public could never have been manufactured at all had it not be •n .that,,, advertising, ensured- -a< sale large enough to warrant the putting down of the elaborate and very costlv plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. lhe great commercial discovery of, the age-wa* that it did not pay to advertise unless ; the goods advertised were honest goods, while nothing which ma nof true was good enough to put into an advertisement. ' ........ -TT h J Reyiew " Points out that—tiSJSS ted] J + ' he first and most-potent advertising forceof the present day is the newspaper. Here is a field so vast and so complex, thr' "

GOOD MEAT{ THE BEST ! THE VERY BEST I m OUNTFORD, BUTCHER, MIDHIRST, TJEGS to intimate that he deliysrs the best Beef, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, F'idays, a»<l Saturdays. OJttJJiut wuW. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS l\^'!'. C ! asS of KOods - Deside s being a complete commercial guide to Lon!i,l n r fc ! SU l ,Ulbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of loading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or lai-ge advertisements from 15 dollars. THE LONDON DIRECTORY Co., Ltd. 25 Abchurc*- Lane, London, E.G.