Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXX, Issue 46, 29 May 1916, Page 2

h CASES OF BOOTS AND SHOES LAST WEEK. Q . t f/'i/x Tfd. 0 sfiojsis }PLS u< A FEW LINES FOR THE SEASON. A FEW LINES FOR THE WEATHER. HANNAH’S BOOT PEOPLE Lave experienced some difficulty in catering for you just, lately, but considering the critical times we are living in and the general disorganisation of trade, HANNAH’S people venture to think they are not doing so badly. MEN’S SHOOTERS 12s 6d, 13s 6d, 15s Gd, 1,6 s 6d, 18s 6d, 21s. WOMEN’S DAIRY BOOTS 10s 6d. 11s 6d MEN’S THIGH GUMS for ditching 23s 6d. MEN’S KNEE GUMS for draining 21s. MEN’S GOLOSHES, rolled edge, 6s 6d WOMEN’S GOLOSHES, rolled edge, 4s 6d, ss. EVENING SHOES and cosy fireside Slippers, stout, soled ladies’ and men’s and Children’s, Walking Boots and Shoes. In. _ IN FACT, considering [hat it is war time HANNAH’S can do better than most traders. % Newspaper Advertising 4 T one of his recent, lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time.” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper r it became, and the more self-interest compelled the manufacturer to keep up the quality. Cerlain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devfsed by, the wit of man for the sale of honest goods. The great commercial discovery of the age waa that it did not pay to advertise unless the goods advertised wore honest goods, while nothing which was not true was good enough to put info an advertisement. The “Commercial Review” points out that—- “ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of. specialists and experts in all branches of service her** come r * o being.”

9iWI Etyx aggs | GOWKS) C3fJ Blii QG ©B as 53 =J HANDSOME APPEARANCE. PERFECT COOKER. JJELLRINGER BROS.. LIMITED, Sole Agents. W. E. COLLINS. DOMINION STABLES, (Opposite W. M. Bayly and Go’ll.). - - REGAN STREET. '■•A* PERSONAL ATTENTION. CAREFULLY Ml kinds of smith’s work Uniquo assortment t’ Jowcileff *1 all. Try Ofi& .‘radar.

GOOD MEAT 2 . THE BEST ! THE VEST BEST ! W. ]\f ouNTFORD ' BUTCHER, midhirst, TIEGS to intimate that ha delivers th® best Beef, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, and Saturdays. OKJJHiK m)W. LONDON DIRECTORY. (Published Annually) enables traders throughout the "World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating ihe approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. THE LONDON DIRECTORY Go., Ltd. 35 Abchurch Lana, London. E.O.