Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXX, Issue 45, 27 May 1916, Page 2

CASES OF BOOTS AND SHOES LAST WEEK. A FEW LINES FOR THE SEASON. A FEW LINES FOR THE WEATHER. HANNAH'S BOOT PEOPLE have experienced some difficulty in catering for 1 you just lately, bufc considering the critical times we are living in and the 1 general disorganisation of trade, HANNAH'S people venture to think they 1 are not doing so badly. MEN'S SHOOTERS 12s 6d, 13s 6d, 15s 6d, 16s 6d, 18s 6d, 21s. I WOMEN'S DAIRY BOOTS 10s 6d, 11 s 6d j MEN'S THIGH GUMS for ditching 23s 6d. 1 MEN'S KNEE GEMS for draining 21s. MEN'S GOLOSHES, rolled edge, Gs 6d WOMEN'S GOLOSHES, rolled edge, 4s 6d : ss. ! EVENING SHOES and cosy fireside Slippers, stout soled ladies' and ! and Children's Walking Boots j*nd Shoes. IN FACT, considering that it is war time HANNAH'S can do better than . most traders. ■ \ T on<i of his Tocent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. "The time," he said,* "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity." . -, „v f t- ■'■■ He illustrated the fart that scientific advertising did not add to-the cost of goods but secured a material' reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of erroat value to the publiccould never have 1 been -manufactured at all had '' it not be n that advertising ensured a sale large enough to warrant the putting down of ■ the elaborate and very costlv plants. Advertising was the cheapest method yet deviled by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the g-oods advertised were honest goods, while nothing which was not true was good enolgH W* 1 put into an advertisement. ■ The ''Commercial Beview" points out that—"TTndonhtedly the first-ibd most potent advertising force of the present day is the newspaper. Here is a field, so vast and so complex that it . needs the most careful study of every 'Varying' ; coridition to accurately estimate it a an \ l w * army ol specialists and experts in all. branches'of service h&v<°> come hfa heiixg.''

"ORB" HANDSOME APPEARANCE. PERFECT COUKER. ELLRINGER BROS., LIMITED, Sols Agent*. W. £. COLLINS* DOMINION STABLES, (Opposite W. M. Bayly and Cfo's,), REGAN STREET. PERSONAL ATTENTION. TTOtfSES CAREFULLY SHO& All kinds of smith's work underiftkflQ, TUrnqno assortment <_' J«weiier*' *« all. Try Z**ai9, tadnv

GOOD MEAT J THE BEST ! THE VERY BEST OUNTFORD, BUTCHER, MIDHIRST, T>EGS to intimate that he delivers I tho. best Beef, Mufcton, Lamb, an<3 Pork in Stratford four days a week—Mondays, Wednesdays, FHdays, aed Saturday!. s ! OHd&k, MOW. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with ,the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will be forwarded freight paid, on reoeipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. THE i.GNOON DIRECTORY Co., Ltd. % Abchurc*- Lane, London. E.G.