Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXX, Issue 44, 26 May 1916, Page 2

21 CASES OF BOOTS AND SHOES LAST WLCK. p sffQ&fS7&. {!/ A FEW LINES FOR THE SEASON. HANNAH'S BOOT PEOPLE have experienced some difficulty in catering for you just lately but considering the critical times we are living in and the general disorganisation of trade, HANNAH'S people venture to think they are not doing so badly. MEN'S SHOOTERS 12s 6d 5 13s 6d, 15s 6d, 1.6 s 6d, 18s 6d, 21s. WOMEN'S DAIRY BOOTS 10s 6d. lis 6d MEN'S THIGH GUMS for ditching 23s 6d. ' , MEN'S KNEE GUMS for draining 21s. MEN'S GOLOSHES, rolled edge, 6s 6d WOMEN'S GOLOSHES, rolled edge, 4s 6d, ss. EVENING SHOES and cosy fireside Slippers., stout soled ladies' and men's and Children's Walking Boots and Shoes. IN FACT, considering that it is war time HANNAH'S can do better thsn most traders.

vertisirig 4 T one of his recent lectures on advertising, given jit Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. "The time." he said, "was ripe for a great extension of advertising, and newspnper advertising must always b& ".the mainstay of publiciity." j He illustrated, iha fact that scientific y r * r tising did not add to tho cost of goods 'but \ secured a material reduction of price. Indeed, the more an article was advertised the cheaper ■it i became, i and-thowißQice* selfonteresti i oampel* ~*«..«, .- led the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the' ela borate and very costly' ' plants; ; "' Adver-" : '''*" * *".' tising was the cheapest.method,yetideivisftdi by mum** the wit of man for the sale of honest goods. The great commercial discovery of the age wae that it did not pay to advertise unless the ; goods advertised were lio-**; 1 thing which was not true was good enough to put into an advertisement. The^''Commercial Review" points out that—- " Undoubtedly the first and most potent advertising- force of the present day is the newspaper. ./* Here4s.«iMeld so vast and so complex that it ,$. needs-the; most careful study of every varying j condition.|to^cc^fte}yV>estimateiHs v and '■s .whole of; specialists and experts in .<)

GOOD MEAT t THE BEST 1 THE VERY BEST ! OUNTFORD, BUTCHER, MIDHIRST, T>EGS to intimate that he delivers th* best Beef, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, a»d Saturdays OKutM i\oW. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in oach class of goods. Besides bein; a complete commercial guide to London and its suburbs the Directorv contains lists of EXPORT MERCHANTS. with the goods they ship, and die Colonial and Foreign Markets tbey supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings., PROVINCIAL TRADE NOTICES of loading Manufacturers, Merchants, etc., m the principal provincial towns and industrial centres of th© United Kingdom. A copy of the current edition will be forwarded fjjfiight paid, on reoeipt of Postal OrdJrfor 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. THE LONDON DIRECTORY Co., Ltd. '#> Abchurc*- Lane. London, E.C.

ORB' HANDSOME APPEARANCE. PERFECT COOKER • ELLRINGER BROS., LIMITED; 1 t Sole Agontt. W. £. COLLINS! DOUINION STABLES. (Opposite W. M. Bayly and Go'*.), REGAX STREET. PERSONAL ATTENTION. TTOkSES CAREFULLY SHOIX Ali kinds of smith's work undtrtek«c Uniqno assortment c* J«weii«cjf "•« I Try • : «*se» &&h ¥*d*r.