Page 2 Advertisements Column 3

Stratford Evening Post, Volume XXX, Issue 31, 11 May 1916, Page 2

21 GASES OF BOOTS AND SHOES LAST WEEK. / *0 SNOJSfSTS. 'ip' * "' f ' < A FEW LINES FOR THE SEASON. A FEW LINES FOR THE WEATHER. HANNAH’S BOOT PEOPLE Lave experienced some difficulty in catering you just lately, but considering the critical times we are living in and the general disorganisation of trade, HANNAH’S people venture to think they are not doing so badly. MEN’S SHOOTERS 12s 6d, 13s 6d ; 15s 6d, 16s 6d, 18s 6d, 21s. WOMEN’S DAIRY BOOTS 10s Gd, 11s 6d. MEN’S THIGH GUMS for ditching 2?s 6d. MEN’S KNEE GUMS for draining 21s. MEN’S GOLOSHES, rolled edge, 6s 6d WOMEN’S GOLOSHES, roller! edgb, 4s 6d, ss. EVENING SHOES and cosy fireside Slippers, stout soled ladies’ and men’s and Children's Walking Boots and Shoes. IN FACT, considering that it is war time HANNAH’S can do better than ~.. . .most traders. Newspaper Advertising \ T otifl of Lis recent lectures on advertising, t?iven at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” r,' ■ , '. ‘ ,t . j ' ; He illustrated the fact that scientific adver* tising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compel"led'' *ilie ' ’mamifacftirer' Vd keep up the' qualityV “ Certain articles of great value to, the public ' could never have been manufactured at all Lad it not be n that advertising ensured a sale large enough to warrant the putting down of - the /elaborate and. very costly: plants. Adverwas the cheapest method yet devised by the wit of man for the sale of honest goods. The great'commercial discovery of the age. was : ’ “ that it did not pay to advertise unless the goods advertised were houest goods, while nothing which was not true was good enough to put into an advertisement. ■j • % ill The “Commercial Review” points nut that—- “ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it i- i needs the most careful study of every varying i Tvcondition to accurately estimate its possibilities, and i whole army of specialists and experts in all branches of service come r ‘o being.” ; . \'SXr ■ f.

GOOD MEAT f 1. M THE BEST ! THE VERY BEST 1 Tt/IT OUNTFORD, BUTCHER, MIDHIRST, EGS to intimate that ha delivers tho best Beef, Mutton, Lamb, an<] Pork in Stratford four days a week-rr-Mondays, Wednesdays, F'idays, and Saturday!. London Directory. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to Loudon and its suburbs the Directory contains lists df EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. arranged under,tho Ports to which they, sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for s,dollars or large advertisements from 15 dollars. Okjjek, inuW. STEAMSHIP LINES THE LONDON DIRECTORY Co., Ltd. % Abchurc*' Lane. London, E.C.