Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXX, Issue 30, 10 May 1916, Page 2

21 CASES OF BOOTS AND SHOES LAST WEEK. ¥ f/) A FEW LINES FOR THE SEASON. A FEW LINES FOIt THE WEATHER. HANNAH'S BOOT PEOPLE have experienced some difficulty in catering for you just lately, but considering the critical times we are living in and the general disorganisation of trade, HANNAH'S people venture to think* they are not doing so badly. MEN'S SHOOTERS 12s WOMEN'S DAIRY BOOTS 10s 6d, lis 6d. MEN'S THIGH GUMS for ditching 23s 6d. MEN'S KNEE GEMS for draining 21s. MEN'S GOLOSHES, rolled edge, Gs 6d WOMEN'S GOLOSHES, rolled edge, is 6d, ss. EVENING SHOES and cosy fireside Slippers, stout soled ladies' and men v s and Children's Walking Boots imd Shoes. _ IN FACT, considering that it is war time HANNAH'S can do better than most traders. ill f lIJ ■££ " ' 4 T one of his recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. "The time." he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay or publicity." «, • . t'..: ' . i \ ;1 f '.!:,- He illustrated the fact that scientific;advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the moire self-interest cnmpel- ' le'd' ■ 'the'' 'ifin'tritf to' keep' up''the 1 'quality. Certain articles of great value to tlse public could never have been manufactured at air bad it not be n that advertising ensured a sale large enough to warrant the putting down of the. elaborate and. very, costly , plants., ~ A dyer-. tising was the cheapest method'yet devised % the wit of man for the sale of honest goods. The great commercial discovery o£ the ago was that it did not-" pay ®W advertise unless the. goods advertised were honest goods, while -aa*. thing "which was not true was good enough to put into an advertisement. %'fhe "Commercial Review" points out that-*-: "TT.ndonhtedlv the first and most potent advertising force of the present day is the newspaper. Kero is a field so vast and so complex that it tneeds the most "careful study of every varying • condition to accurately esjtimateJts possibilities;, and A whole army pf specjaiistsi&nd experts in' all branches of service come r ' a being."

GOOD MEAT{ THE BEST I THE VERY BEST OUNTFORD, BUTCHER., MIDHIBST, T>EGS to intimate that ha delivers •*-* tha best Beef, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays,' Fridays, and Saturdays. Oki.jl.ix- ;nuW.

LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besidos being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of loading Manufacturers, Merchants. etc., in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will be forwarded freight paid, on receipt of Postal Order lor 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars 01 large advertisements from 15 dollars. THE LONDON DIRECTORY Co., Ltd. '?5 Lane. London, S.C.