Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXX, Issue 29, 9 May 1916, Page 2

21 CASES OF BOOTS AND SHOES LAST WEEK. fsja, f r A FEW LINES FOR THE SEASON. A FEW LINES FOR THE WE A fHER. HANNAH'S BOOT PEOPLE have experienced some difficulty in catering for you just lately, but considering the critical times we are living in and the general disorganisation of trade, HANNAH'S people venture to think they are not doing so badly. MEN'S SHOOTERS 12s 6d, 13s 6d ; 15s 6d, 1.6 s 6d, 18s 6d, 21s. WOMEN'S DAIRY BOOTS 10s fid. lis 6d. MEN'S THIGH GUMS for ditching 23s Gd. ' MEN'S KNEE GUMS for draining 21s. MEN'S GOLOSHES, rolled edges 6.s 6d WOMEN'S GOLOSHES, rolled edge, 4s 6d, ss. t EVENING SHOES and cosy fireside Slippers, stout soled ladies' and men*. l ? and Children's Walking Boots und Shoes. IN FACT, considering that it is war time HANNAH'S can do better than •■ '"t!> "most traders. \ T one of I'if recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly th© value of newspaper advertising. "The time," he paid, "was ripe for a great extension of advertising, and newspaper advertising must always, he the mainstay of public-. ity." avi :fh.A 'M Vi./i :| He illustrated the fact that scientific af!ver< tising did not add to the cost of goods hut b3cured a material reduction of price. Indeed, the more an article was advertised the cheaper ■it became," and»the« more-vsel£4ntere.flt \ \ cmnpeln i led the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the 'elaborate "and very costly' : plants.* tising was the cheapest method yet devised by the wit of ma,n for the sale of honest goods.

Ihe great commercial discovery ot the age was that' it did not pav to advertise, unless, the goods advertised goods, wfele nothing* which was not true was good enough to pu|;in|o an advertisement,. The '^Commercial-'Review" points out that— the first and most potent advertising force of the preset is tile Newspaper. Heye is a field so vast an% so. complex that it needs the most careful jitady of .every varying condition to arcurately#f»timate its and i whole army of specialists and experts all branches of service ha.v4 come. i J "-j);iein^** , " ;^

GOOD MEAT I THE BEST I THE VERY BEST OUNTFORD, BUTCHER, MIDHIRST, "~ EG-S to intimate that he delivers th« best Beef, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, fri& days, ai»i Saturdays. ' L • '• .- OJKUKit ivOW. LONDON DIRECTORY. i (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign 'Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. THE LONDON DIRECTORY Co.. LM. % AHchiirc 1 - S/ane. London. E.G

ORB' HANDSOME APPEARANCE. PERFECT COUKER. ELLRINCER BROS., LIMITED, i Sole Agent*, W. £, COLLINSt DOMINION STABLES, (Opposite W. M. Bayly and Oo'b.), REGAN STREET. PERSONAL ATTENTION. ITTOjiSES CAREFULLY SHOD, All kinds of smith's work underteiat. Unique assortment t* Jewellery fat I. Trjr **"*m *V> \*&m.