Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXX, Issue 27, 6 May 1916, Page 2

21 CASES OF BOOTS AND SHOES LAST WEEK. r*. i & ■> »■' O sffe&/srs sy n c // S'f r" fST A FEW LINES FOR THE SEASON. A FEW LINES FOR THE WEATHER. HANNAH’S BOOT PEOPIVE have experienced some difficulty in catering for voir just lately, but considering the critical times we are living in and the general disorganisation of trade, HANNAH’S people venture to think they are not doing so badly. MEN’S SHOOTERS 12s Gd, 13s Gd. 15s Gd, 16s 6d, 18s 6d, 21s. WOMEN’S DAIRY BOOTS 10s Gd. 11s sd. MEN’S 'THIGH GTJMS for ditching 2?s 6d. MEN’S KNEE GUMS for draining 21s. MEN’S GOLOSHES, rolled edge, 6s 6d WOMEN’S GOLOSHES, rolled edge, Is Gd, ss. EVENING SHOES and cosy fireside Slippers, stout soled ladies’ and men’s and Children’s Walking Boots and Shoes. IN FACT, considering that it is war tune HANNAH’S can do better than most traders. ® 0 \ T one of his recent lectures; nn advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time.” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.”., -■ '• * v • ■; ■’ * He illustrated the fact that scientific advertising did not add to the cost of goods hut secured a material reduction of price. Indeed, the more an article was advertised the cheaper "•"■■'••it became, - and The more ! self-interest ; 'compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not he n that advertising ensured a sale large enotigh to warrant the pq tting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the'age was that it did not pay to advertise unless the goods advertised were honest goods, while no- « thing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that—- “ Undoubtedly the first aud most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying A;: condition to accurately estimate its possibilities, and i whole army of, specialists and experts ia all branches of service have come r ' o being.”

“ORE 'jc UG £* k=CC\ HANDSOME APPEARANCE. PERFECT COOKER, OELLRINCER BROS., Sole Agents. W. H. COLLINS* DOMINION STABLES, (Oppoaits W. M, Bayly and Go’s.)* BEGAN STREET. PERSONAL ATTENTION. JTOjkSES carefully shod. All kinds of smith’s work undertake®. TTniqaj assortment JoweAwy fflS e‘i. Try Q«;;i >rui*r.

GOOD MEATJ THE BEST ! THE VERY BEST I ■jyrOUNTFORD, BUTCHER, MIDHIRST, I*EGS to intimate that ha delivers j th» best Beef, Mutton, Lamb, and Pork in Stratford four days , a week—Mondays, Wednesdays, Fridays, and Saturdayi.i Onur.it wow. LONDON ISJ RECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of loading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will bo forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. THE LON DOM DIRECTORY Go., Ltd. l >o Ahcimrc v ' Lane. London, S.C.