Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXX, Issue 25, 4 May 1916, Page 2

21 CASES OF BOOTS AND SHOES LAST WEEK. A f) StfOJS/STS. 'A FEW LINES FOR THE SEASON. A FEW LINES FOR THE WEATHER. HANNAH’S BOOT PEOPLE have experienced some difficulty in catering for you just lately, but considering the critical times we are living in and the general disorganisation of trade, HANNAH’S people venture to think they are not doing so badly. MEN’S SHOOTERS 12s 6d, 13s 6d ; 15s 6d, 16s 6d, 18s 6d, 21s. WOMEN’S DAIRY BOOTS iOs 6d. Hr 6d. MEN’S THIGH GUMS for ditching 2>s Gd. MEN’S KNEE GUMS for draining 21s. MEN’S GOLOSHES, rolled edge, 6s 6d' WOMEN’S GOLOSHES, rolled edge, 4s 6d, ss. EVENING SHOES and cosy fireside Slippers, stout soled ladies’ and men’s and Children’s Walking Boots and Shoes. A \ IN FACT, considering that it is war time HANNAH’S can do better than most traders. : : ■ ' ''Tdfc.

m N ewspaper Advertising ES E !<ir ■i T one of his recent lectures on advertising, given at Liverpool. England, Thomas Russell, of London, emphasised strongly the j value of newspaper advertising. ; : “The time/’ ho said, “was ripe for a great i extension of advertising, and newspaper,advertising must the mainstay of public- ; \[W ■ ' f.-ii. ... | ‘j # I He illustrated the fact that scientific adverjtising did Pot and to the cost of goods hut ; secured a material reduction of price. Indeed, the«more -an-article; was,aflrertised,the cheaper , it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costlv plants. Advertising was tbe cheapest method yet devised by the w jit. of mas,ior the sale of r honest goods. Tho;'gfr#£t of the' age was - 4 / • that.dt did ;not pay to advertise unless the goods advertised were honest goods, while nothing "which was not true was good enough to put into a?i advertisement. % /‘Commercial Review” points out that—“Tpridouhtedly the first and most potent advertising force of the present day is the newspaper. Hero is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities*, <. ;« % -p and a whole army of specialists and experts in h/f" all branches of service hava come i* ‘d being?* “V’ 1 ’

GOOD MEAT i THE BEST 1 THE VERY,BEST 1 W. M 1 ° UNTFORD ’ 1 BUTCHER, MIDHIRST, IT»SQS to intimate that he delivers tb» host Beef, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, aiM Saturday*. 0 lilt It IX INUW. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of loading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. A copy oif the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. THE CORDON DIRECTORY Ltd. ‘ls Ahchurd- Lane. London. K.C.