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21 CASES OF BOOTS AND SHOES LAST WEEK. Of/? / s/7 %f) swom&rs. lire? A FEW LINES FOR THE SEASON. A FEW LINES FOB THE WEATHER. HANNAH'S BOOT PEOPI'/E have experienced some difficulty in catering for you just lately, but considering the critical times we are living in and the general disorganisation of trade, HANNAH'S people venture to think they are not doing so badly. ! MEN'S SHOOTERS 12s Cd, 13s 6d ; 15s 6d, 16s 6d, 18s 6d, 21s. I WOMEN'S DAIRY ROOTS I.os 6d. 3.1 s 6d. .MEN'S THIGH GEMS for ditching 23s Gd. , | MEN'S KNFE GEMS for draining 21s. j MEN'S GOLOSHES, rolled edge, 6s 6d I WOMEN'S GOLOSHES, rolled edge, Is Gd, ss. ! EVENING, SHOES and cosy fireside Slippers, stout soled ladies' and men's and Children's Walking Boots t?nd Shoes. *> IN FACT, considering -dial it is war time HANNAH'S can do hotter than most traders.

r\ 4 T one of his recent leeturpa or. advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising'. ''The time," lie said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publiclty. .-• • ; ; ; -. , ! f|.j He ■"illustrated the fact that scientific advertising did not add to the cost of goods but (secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Adver? tising was the cheapest method yet devised by. the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not' pay to advertise unless the goods & dvertised ■ were honest goods. wMle nothing which was not. true was good enough to put into an advertisement. The "Commercial Review" points out that—"TTndoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs careful study of every varying coiVdition'fo accurately estimate its possibilities, ■and *■■ whole army of specialists and experts in all of service hff-'-s come r 'o being."

GOOD MEAT J THE BEST 1 THE VERY BEST ! OUNTFORD, BUTCHER, MIDHIRST, jiEGS to intimate that he delivers r—* fcho best Beef, Mutton, Lamb, ' and Pork in Straoford four days i a week—Mondays, Wednesdays, F*-i- ' days, a»«l Saturday*. . LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each, class of goods. Besides being a complete commercial guide tc London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets fcbey supply. STEAMSHIP LINES

arranged under tho Torts to whieji they sail, and indicating the approximate sailings. ADE NOTICES PRO\ INCTAL of leading Manufacturers, Merchai etc., in the principal provincial towns and industrial centres of tho United Kingdom. A copy of the current edition vvill be forwarded freight paid, on receipt of Postal Order for o dollars. Dealers seeking Agencies ("an advertise their trade cards for 5 dollars or large advertisements from 15 dollars. THE LONDON DIRECTORY Co., LtU. '# Abciiure 1 - Lane. London, E.O.

Permanent link to this item
Hononga pūmau ki tēnei tūemi

https://paperspast.natlib.govt.nz/newspapers/STEP19160503.2.6.4

Bibliographic details
Ngā taipitopito pukapuka

Stratford Evening Post, Volume XXX, Issue 24, 3 May 1916, Page 2

Word count
Tapeke kupu
564

Page 2 Advertisements Column 4 Stratford Evening Post, Volume XXX, Issue 24, 3 May 1916, Page 2

Page 2 Advertisements Column 4 Stratford Evening Post, Volume XXX, Issue 24, 3 May 1916, Page 2

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