Page 2 Advertisements Column 3

Stratford Evening Post, Volume XXX, Issue 23, 2 May 1916, Page 2

a • ■ V 21 CASES OF BOOTS AND SHOES LAST WEEK. Si w. & Jf 4.-' y <#> f) f ss, (j <r sffGJSis ns. A FEW LINES FOR THE SEASON. A FEW LINES FOR TEE WEATHER. HANNAH’S BOOT PEOPLE have experienced some difficulty in catering for you just lately, but considering the critical times we are living in and # the general disorganisation of trade, HANNAH’S people venture to think they are not doing so badly. MEN’S SHOOTERS 12s 6d, 13s 6d ; 15s 6d, 16s 6d, 18s 6d, 21s. WOMEN’S DALRV BOOTS 10s 6d. 11s 6d. MEN’S THIGH GUMS for ditching 2Ss 6d. MEN’S KNEE GUMS for draining 21s. MEN’S GOLOSHES, rolled edge,.6s 6d WOMEN’S GOLOSHES, rolled edge, 4s 6d, os. j EVENING SHOES and cosy fireside Slippers, stout soled ladies’ and men’s and Children’s Walking Boots and Shoes. IN FACT, considering that it is war time HANNAH’S can do better than most traders. A '£■ i** /> T 4 T one of his recent lectures on advertising, given at Liverpool, Engl and, Thomas Bussell, of London, emphasised strongly the value of newspaper advertising. “The time, 5 ’ he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity." • - ..... ‘ He illustrated the fact that scientific stiver* tiding- did nohiadd to the coat of goods but, tismflf, did no Vie (in to the coat ot gpopfl but, secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became,- and the more self-interest- compel** led the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be u that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The. great pomniercial Jiscovgry that it did not pay to advertise unless the fpds advertised were honest goods, while nomg which was not true was good enough to put into an advertisement. i,i »f * i The “Commercial Review” points out that—- “ Undoubtedly .the. first and most potent advertising force of the present day is the newspaper. Hero is a field so vast and so complies; ibat ii needs the most careful study ‘ of every varying condition to accurately estimate its possibilities, i whole *— and all branches army of specialists and experts in of service havs come.r \'), teihg. M - ;■ v ! «:•' ‘Mvi 1; if r

GOOD MEAT ! THE BEST ! THE VERY BEST 1 ]|/| ouhtforo » BUTCHER, MIDHIRST, GS to intimate that he delivers tho best Beef, Mutton, Lamb, and Pork in Stratford four , days a week—Mondays, Wednesdays, Fridays, and. Saturdays. LGNCOW EHRECTOfSY. (Published Annually) enables traders throughout the World to communicate direct' with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROV INCIAL TRADE NOTICES of loading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of tho Uni f c-d Kingdom. A copy of the current edition will ho forwarded freight paid, on receipt of Postal Order for 5 dollars, , Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. (mjjr.it i\uW. EXPORT MERCHANTS. THE LONDON DIRECTORY Co., Ltd. ‘55 AUchurc'- Lane ; London. E.O.