Page 2 Advertisements Column 3

Stratford Evening Post, Volume XXX, Issue 20, 28 April 1916, Page 2

21 CASES OF BOOTS AND SHOES LAST WEEK. (? SNO&fSTS. (J/ A FEW LINES FOR THE SEASON* A FEW LINES FOR THE WEATHER. HANNAH'S BOOT PEOPLE have experienced some difficulty in catering for you just lately, but considering the critical times we are living in and the general disorganisation of trade, HANNAH'S people venture to think they are not doing so hadly. MEN'S SHOOTERS ]2s 6d, 13s 6d. 15s 6d, 1.6 s 6d. 18s 6d, 21s. WOMEN'S DAIRY BOOTS 10s 6d, lis Bd. MEN'S THIGH GUMS for ditching gSs Gd. MEN'S KNEE GUMS for draining 21s. MEN'S GOLOSHES, rolled edge, 6s 6d WOMEN'S GOLOSHES, rolled edge, 4s Gd, ss. EVENING SHOES and cosy fireside S lippers, stout soled ladies' and men's and Children's Walking Boots ;*nd Shoes. IN FACT, considering that it is war time. HANNAH'S can do better than • most traders. sing \ T one of his recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. "The time," be said, "was ripe for a great extension of advertising, and newspaper advertising must always bo 'the 'Mainstay of publioityV' He illustrated the fact that scientific* advertising did add to the cost of goods but the more an article was advertised the cheaper it became, and the more -self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapeat r the wit of man for the sale of honest goods.*'" The great commercial discovery of. the age was that it did not pay to advertise unless, the goods advertised were honest"goods, while,' nee"; s thing which was not true was enough to " ':"' put into an advertisement. - *■! 'The Review" points out that— the first and most potent advertising force 6f the present day is the newspaper. Here is a field so vaist and so complex that it Heeds the most careful study of every varying condition to accurately estimate its possibilities, and a, who?e army of specialists and experts in all branches of service hav<s come i-'o being."

GOOD MEAT ! THE BEST ! THE VERY BEST ! '. M OUNTFORD, BUTCHER, MIDHIRST, , to intimate that ha delivers -* the best Beef, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, a»d Saturdays. OKJJ.CUt WUW. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. * STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. THE LONDON DIRECTORY Co., Ltd. B 5 Abchurcb Lane London, E.C.