Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXX, Issue 18, 26 April 1916, Page 2

21 CASES OF BOOTS AND SHOES LAST WEEK. c O snogists. Is A FEW LINES FOR THE SEASON. A FEW LINES FOR THE WEATHER. HANNAH’S BOOT PEOPLE have experienced some difficulty in catering for you just lately, but considering the critical times we are living in and the general disorganisation of trade, HANNAH’S people venture to think they are not doing so badly. MEN’S SHOOTERS 12s 6d, 13s 6d, 15s Gd, 16s 6d, 18s 6d, 21s. WOMEN’S DAIRY BOOTS 10s (3d. 11- 6d. MEN’S THIGH GUMS for ditching 28s Gd. MEN’S KNEE GUMS for draining 21s. MEN’S GOLOSHES, rolled edge. 6s 6d WOMEN’S GOLOSHES, rolled edge, 4s Gd, ss. EVENING SHOES and cosy fireside Slippers, stout soled ladies’ and men’s and Children’s Walking Boots and Shoes. IN FACT, considering that it is war time HANNAH’S can do better than most traders. Newspaper Advertising \ T one of his recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising, “The time,” he said, “was ripe for a great . extension of advertising, and newspaper advertising must always be the mainstay of publio- ; - 'I ity.” i He illustrated the fact that scientific adver< • i i tising did not add t(v the cost of goods but if - G secured a material reduction of price. Indeed, ii i the more an-article,was advertised the cheaper B > it became, and the more self-interest compel- ; 1 it . led the manufacturer to keep up the quality, i , ■ Certain articles of great value to the public could never have been manufactured at all had it not he n that advertising ensured a sale i large enough to warrant the putting down of ■ the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of .man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to iput into an advertisement. ’ . ' *.• «■ •y : ' The Review” points out that—- “ Undoubtedly the first and most potent adver- j tising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study, of every varying condition to possibilities, 3 and i whole army of specialists and -experts in 1 .> all branches of service liar* come r ! b being.”

GOOD MEAT t ' } THE BEST 1 - THE VERY BEST 1 1 W. M oumtford ' BUTCHER, MIDHIRST, to intimate that ha delivers the best Beef, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, and Saturdays. OitDmt r\UW. LONDON DIRECTORY. • (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being | a complete commercial guide to Lonj don and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail,'and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns t and industrial centres of the United Kingdom. A copy of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 or large advertisements from 15 dollars. THE LONDON DIRECTORY Co., Ltd. 25 AbchurcV Lane London. E.O.