Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXX, Issue 15, 20 April 1916, Page 2

21 CASES OF BOOTS AND SHOES LAST WEEK. { fh €% (/ W snojeis ts. {(/<& A’ FEW LINES FOR THE SEASON. A FEW LINES FOR THE WEATHER. HANNAH’S BOOT PEOPLE have experienced some difficulty in catering for you just lately, but considering the critical times we are living in and the general disorganisation of trade, HANNAH’S people venture to think they are not doing so badly. MEN’S SHOOTERS 12s Gd, 13s 6d, 15s Gd, 16s Gd, 18s 6d, 21s. WOMEN’S DAIRY BOOTS 10s Gd, Us Gd. MEN’S THIGH GUMS for ditching 2?s Gd. MEN’S KNEE GUMS for draining 21s. MEN’S GOLOSHES, rolled edge, ,6s Gd WOMEN’S GOLOSHES, rolled edge, 4s Gd, os. i % EVENING SHOES and cosy fireside Slippers, stout soled ladies’ and men’s and Children’s Walking Boots i-nd Shoes. IN FACT, considering that it is war time HANNAH’S can do better thsr most traders. Newspapet Advertising 1 - . ‘ / \ T one of his recent lectures on advertising, given at Liverpool. England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. 1. . ■ “The time.” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific, advertising did not add to the cos* _of goods but , secured a material reduction of price. Indeed, f . the more an article Was advertised the cheaper it became, and the more self-interest compelled the maimf acquirer to keep up the-quality. ,i. Certain articles of great value to the pnhiic could never have been manufactured at all bad it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costlv plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pav to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to s»ut into an advertisement. The “Commercial Review” points out that—“TTndoubtedlv the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and r whole army of specialists and experts in all branches of service come i' ‘ ■> being/* •K

3 s SKOv- Sj « ii "W>»S ( • ■’OCfiAtvJ .“^■i fe£ff ®Q <Db S3B sw r* & HANDSOME APPEARANCE. PERFECT COIIKER .EI.LRINCER BROS., LIMITED Sole Agents. W. E. COLLINS, DOMINION STABLES. (Opposite W. M. Bayly and Co’s.),, REGAN STREET. PERSONAL ATTENTION. fTOrCSES CAREFULLY SHOD All kinds of smith’s work undertaker Uniqtfc > assortment c ’ J6i?©l!wj fee «H. 1V *-"><« 'VeAw.

GOOD MEAT *. THE BEST 1 THE VERY BEST ! W. M ountford ’ BUTCHER, MIDHIRST, EGS to intimate that he delivers the best Beef, Mutton, Lamb, aa<] Pork in Stratford four days a week—Mondays, Wednesdays. Fridays. and Saturdays. ORJJliit wOW.

LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Resides being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES ! 'dtfci of leading Manufacturers, Merchants, etc., iu the principal provincial towns and industrial centres of the United Kingdom. _ A copy ot the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 or large advertisements from 15 dollars. THE S.ONDOH DIRECTORY Co., Ltd 0.5 Abohure 1 ' Lane. Lonuon, EO.