Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXX, Issue 14, 19 April 1916, Page 2

21 CASES OF BOOTS AND SHOES LAST WEEK. O SHO&JST&. / (A A FEW LINES FOR THE SEASON. A FEW LINES FOR THE WEATHER. HANNAH’S LOOT PEOPLE have experienced some difficulty in catering for you just lately, but considering the critical times we are living in and the general disorganisation of trade, HANNAH’S people venture to think they are not doing so badly. MEN’S SHOOTERS 12s fid, 13s 6d, 15s 6d, 6d, 18s 6d, 21s. WOMEN’S DAILY LOOTS K)s fid. ID fid. M EN’S THIGH GUMS for ditching 28s fid. MEN’S KNEE GUMS for draining 21s. MEN’S GOLOSHES, rolled edge, 6s fid WOMEN’S GOLOSHES, rolled edge', 4s fid, os. EVENING SHOES and cosy fireside Slippers, stout soled ladies’ and men’s and Children’s Walking Boots and Shoes. IN FACT, considering that it is war time HANNAH’S can do better than most traders. ‘ * N ewspaper Advertising \ T one of bis recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time.” he said, “was ripe for a great extension of advertising-, and newspaper adverf tising must always be the mainstay of publioJ ity.” He illustrated the fact that, scientific adver- f / Ajj i j tising did not add to the cost of goods but secured a material reduction,of price. Indeed, ' the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great, value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was The cheapest method yet devised by the wit of man for. the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that—“lTndoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, , and i whole army of specialists and experts ip all branches of service hevo come i' ‘ o being.’*

GOOD MEAT I THE BEST 1 THE VERY BEST I W. ]\{ OUNTFORD * BUTCHER, MIDHIRST, EGS to intimate that he delivers the best Beef, Mutton, Lamb, and Pork in Stratford four days a week—-Mondays, Wednesdays, Fridays, aud Saturday!. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS 'in each class of goods. Besides being a complete commercial guide to London and its suburbs the Director.' contains lists of with the goods they ship, and the Colonial and Foreign Markets they supply. arranged under the Ports to which they sail, and indicating the approxi mate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers. Merchants O-KHEit :MJW. EXPORT MERCHANTS. STEAMSHIP LINES •ir,d’ WW - p r ncipal P r,)vinci al towns Kingdom tna ce,ltres of the United K L *° Py current edition will be foi warded freiglit paid, on receipt 0 J Order for s dollars. *i ,- s ® ep, j ln K Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. THE LONDON DIRECTORY Co,, Ltd. *26 Abchurr*' Lane London. E.O.