Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXX, Issue 12, 17 April 1916, Page 2

SHOE L SPECIALITIES—BOSTOCKS. CROCKETT AND JONES. PHITWELL. FORTFORM. WARE-WELL. BEGTk-Vg. WAUKWELL. TRANSIT. FOR MEN'S COOCS. FOR MAIDS' AND CHILDREN'S BOOTS AND SHOES. SOUTHALL'S CELEBRATED PUMP S AND SLIPPERS. NOTE.—A few special lines to clear at SALE PRICES. mmmmfficmwßMimsfflms^Esm A T one of liis recent lectures on advertising, pivfn at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. "The time," he moid. 'Van ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity." ' He illustrated the fact that scientific advertising did not add to the cost of goods but secured a-material reduction of price.'- Indeed, ~ the more.an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the'qualify.''' Certain articles of great value to the public coTild never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. ■ The great gg&g s ag4#«MM,;# that it did' not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. , :• The "Commercial Review" points out that—"''Undoubtedly the first and most potent'advertising force of the present day is the newspaper. t Here is a field so vast and so cqjpapleX needs the most careful study of Condition to accxirately estimatejM * and i whole army of specialists and iff all brancb»s of service hifr«* come y .being^

GOOD MEAT i THE BEST I THE VERY BEST OUNTFORD, BUTCHER, MIDHIRST, '2>EQS to intimate that he delivers -* the best Beef, Mufcfcoii, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, F«-i----days, a»* Saturday*. Okjjkk inuW. LONDON DIRECTORY. (Published Annually) enables traders throuchout the World to communicate direct with Englisb MANUFACTURERS AND DEALERS in each class of poods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of loading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. THE LONDON DIRECTORY Co., Ltd. %S Abch.ure*' Lane. London, E.G.