Page 2 Advertisements Column 3

Stratford Evening Post, Volume XXX, Issue 7, 11 April 1916, Page 2

EVERYTHING IN THE SHOE LINE AT m O simmsrs. i s r M r SPECIALITIES — BOSTOC KS. CROCKETT AND JONES. PHITWELL. FORTFORM. WARE-WELL. BECTir'VC. WAUKWELL. TRANSIT. FOR MEN’S GOODS. FOR MAIDS’ AND CHILDREN’S BOOTS AND SHOES. SOUTHALL’S CELEBRATED PUMPS AND SLIPPERS. a . , s 0 A T L E “pmc”s nM ' a ' ,iMS ,0 clcar HANNAH’S

\ T one of bis recent lectures on advertising, jjiveo nt Liverpool, England, TI) ora as Russell, of London, emphasised strongly the value of newspaper advertising. “The time,” "be said., “was ripe for n great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods hut secured a material reduction of price. ' Indeed, J the more au article was advertised the cheaper it became, and the. more . self-interest 4 ) <?9it r iP a lr ( < led the manufacturer to keep up the quality. Certain articles of great value to the nubile could never have been manufactured at nil bad it not be n that advertising ensured a sale large enough to warrant the putting down of the'elaborate and very cosily plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial,Review” points out that—“Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex thatTt needs the most careful study of every varying condition to accurately estimate its possibilities, and i whole army of specialists and experts all branches of service hevo come i' a being, ’

n nwtttnj (ralE ii>_ (TIIFSPfeS 53 »fifa £r-sri 1 i HANDSOME APPEARANCE, PERFECT COOKER jgELLRINCER BROS., LIMITED, Sols Agents. W. E, COLLSNS, DOMINION STABLES. (Opposite W. M. Bayly and Co’s,), aJj-'' _ REGAN STREET, PERSONAL ATTENTION. ITTOxtSES CAREFULLY SHOD, All kinds of smith’s work undertake® Unique ftfisurttnsa!, t ” Jewellery fdf eSI, Trr T »»*i«s fill? Vadtar.

GOOD MEAT 1 THE BEST I THE VERY BEST ! W, M OUN7FORD ‘ BUTCHER, MIDHIRST, ECS to intimate that he delivers the best Beef, Mutton, Lamb, and Pork iu Stratford four days I a week —Mondays, Wednesdays, F*'i- , days, and Saturdayn, j LONDON B 5 RECTORY. (Published Annually) enables traders throughout the World, to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of , EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of loading Manufacturers, Merchants etc., in the principal provincial town* and industrial centres of the United Kingdom. _ A copy of the current edition win bo forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 or large advertisements from 15 dollars. OivDltJK INUW. THE CONDON DIRECTORY Co., Ltd. Ahchurc*' Lane, London. F C