Page 2 Advertisements Column 3

Stratford Evening Post, Volume XXX, Issue 6, 10 April 1916, Page 2

\H THE SHOE LINE fj XO sffOJErfsns. SPECIALITIES—BOSTOCKS. CROCKETT AND JONES. PHITWELL. FORTFORM. WARE-WELL. BECTW£. WAUKWELL. TRANSIT. FOR MEN'S GOODS. FOR MAIDS' AND CHILDREN'S BOOTS AND SHOES. SOUTHALL'S CELEBRATED PUMPS AND SLIPPERS. NOTE.—A few special lines to clear TT 4 TVJjYTA TT'Q at SALE PRICES. JJL2t.II 11 2T.JJL kJ \ T one of his recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. "The time." he said, "was ripe for a great extension of advertising, and newspaper advertising must always he the mainstay of publicity." He illustrated the.,fnct that scientific, advertising did not add to 'the cost of > goods but secured a material reduction of price. Indeed, the more" an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the puhlio could never have been manufactured at all had it not he n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costlv plants. Advertising was the cheapest method yet devised by the wit of man for the, sale of honest goods. The great commercial discovery of the. age, was that it did not pay to advertise unless the goods advertised were honest goods, wb-ile nothing which was not true was good enough to put into an advertisement. The "Commercial Review" points out that—- " Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every condition to accurately estimate its possibilities, and x whole, army of specialists and in all branch** of service h»7i come i r "? being."

GOOD MEAT J j THE BEST 1 f THE VERY BEST I W ]MP u NTFORD, BUTCHEE, MIDHIRST, BEGS to intimate that he delivers > the best Beef, Mutton, Lamb. and Pork in Stratford four- days i week—Mondays, Wednesdays, Fridays, and Saturdays. OttWtt.it ;\oW. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS ,in each class of goods. Besides being • a complete commercial guide to Lou|<ioii and its suburbs the Directory | contains lists of i EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to whirl' they sail, and indicating the approxi mate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants etc., in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will bo forwarded freight paid, on receipt of Postal Order for 5 dollars. .Dealers seeking Agencies can advertise their trade cards for 5 dollars or j large advertisements from 15 dollars. THE LONDON DIRECTORY Co., Ltd. 15 Abehuro v - Lane ; London. E.C.