Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXVIV, Issue 99, 1 April 1916, Page 2

p E V ERYTHING IN THE SHOE LINE innm sifOj&isns. SPECIALITIES—BOSTOCKS. CROCKETT AND JONES. PHITWELL. FORTFORM. WARE-WELL. BECTWZ. WAUKWELL. TRANSIT. FOR MEN'S GOODS. FOR MAIDS' AND CHILDREN'S BOOTS AND SHOES. SOUTHALL'S CELEBRATED PUMP S AND SLIPPERS. NOTE.—A few special lines to clear TT"A "XTTV" \ TT'S Newspaper Advertising 4 T one of his recent lectures on advertising, ariven at Liverpool, England. Thomas Russell, of London, emphasised strongly the value of newspaper advertising. "The time." he said, "wasripe for a great extension of advertisincr. and newspaper advertising must always he the mainstay of publicity." He illustrated the fact that scientific: advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the ftiore an article was advertised the. cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial' discovery, of the age wa« that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to jmt into an advertisement. The "Commercial Review" points out that—"■Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and i whole army of specialists and all branch«« of service come i"'o being. .

GOOD MEAT i , THE BEST ! THE VERY BEST I W. M OUNTFORD ' BUTCHER, MIDHIRST, REGS to intimate that he delivers the best Beef, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, a»<l Saturday*. ORDER NOW. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS iu each class of Roods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and tho Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TKADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. „ A copy of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. ' Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements fronils dohars. THE ».ONDON DIRECTORY Co., Ltd. SS Lane London. E.C