Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXVIV, Issue 98, 31 March 1916, Page 2

EVERYTHING !N THE SHOE LINI AT #*,*/ i ® I 0 0%y »•; / #> $ Iff. l/h*i/ W StfOJB*S7&. W ISA LIT BPSTOCKS. CROCKETT A.KD JONES. PH IT WELL. FORTFORM, W A RE-WELL. BEGYrT £. ■ W AUK WELL. TRANSIT. FOR MEN’S GOODS. FOR MASKS’ AND CHILDREN'S BOOTS AND SHOES, SOUTH AlfL’3 CELEBR ATED PUMP 3 AND SLIPPERS. ; ''Y ‘. MOTE.—A few sjwclal’Htifts to eSesr IT /4 A IFPiRi Newspaper •MS «t-3! 1 ,0-0 Advert! sin 4 T odp of his recoilt lectures on advertising, (jtVw «.f; Liverpool* Pm gland. Thomas H-tnseelV,/ of Ihwjdojjj nro.phasi|»pcl strongly the value of ’newspaper advertising* “The time,” lie psM. “was ripe for a great extension of adVertcsiv-rr. and newspaper advertising must': always be the mainstay of pub.aoity.” He illustrated the foot that. scientific advor- . tisinff did not odd to'tie cost of Roods but secured a material red notion’of price. Indeed, the more an nrtiolo was advertised The; cheaper it became,,-'and,the more selfr,interest compelled the manufacturer to keep, uu toe quality. Certain articles, of great valuo to the pnnlio could never have been manufactured at all bad it not be n firat advertising * ensured a sale iarffe enou.rb to warrant the putting down of the elaborate and very costly plants. _Adver■tisieg was the cheapest method, yet devised by the wit of.man for the sale of honest gomfo. The great commercial discovery ol the Rare.was that it did not pay to advertise unless the poods advertised mere honest Roods, whale nothing which was not true was good enough to put into an advertisement. The “riotßTnprc.ini Review” points out -that—‘‘TTifdonbtedlv' the first and 1 most patent advertising force of thd present day is the newspaper. Here is n field so vast and so complex that it needs the most 'careful study of every varying condition to accurately estime+A itspossibilities, and i whole, army of ■spec.i-Rfsts s and experts .in all of service he - came r' .y being/*

good meat j THE BEST I THE VERY BEST I p|7 ' JJ-OUMTFOBD, BUTCHER, MTDHIRST, !| ' . / ,■ EG-S to intimate that he delivers the best Beef, Mufcfcoxi, : Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, F'-i----days, and Saturdays., ORDER NOW.

LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to Loach :a and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports 'to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. _ .. A copy oi’ the current edition will be forwarded freight paid, on receipt of. Postal Ord for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. t ■ ; ; ;V t THE CONDOM DIRECTORY Co., Ltd. j % Ahchtiro 1 ' Lotob, London, E-O.