Page 8 Advertisements Column 4

Stratford Evening Post, Volume XXVIV, Issue 98, 31 March 1916, Page 8

STRATFORD SALE YARDS. TUESDAY, APRIL 4, 1916. At 1 o.m. THE NEW ZEALAND LOAN AND MERCANTILE AGENCY CO., LTD,, will sell by Public Auction aa above — 400 400 HEAD MIXED and SHEEP -v. including— CATTLE, 14 fat co« s 10 3-year-old forward empty heifers 400 2, 4 and G-tooth wethers

| COUGH MIXTURE EXPENSES i REDUCED BY USING MEAN’S ESSENCE. “ Our expenses (or cough medicine during last winter were less than any previous winter, because we used Heart's Essence. We found an occasional dose keeps the chest and throat clear and hfealthy. The children never forget their daily doses, it is so palatable.’. —S. BALLANTINE, I Kipling Avenue, Epsom. The coutfli mixture expenses of many thousands of homes have been reduced by udng Mean’s Essence. You save 10/- on every pint. It promptly relieves sore throats, phlegmy and chronic coughs, bronchitis, croup, etc. Buy a bottle now. Take home and add the sweetening and water. Each dose sipped slowly soothes and heals the inflamed tissues and irritations of sore throats and lungs. MEAN’S is the only original and genuine cough mix!tire essence. Strictly refuse imitations. Sold by chemists and stores, or promptly post-free on receipt of price, 2/-,from G.W. Mean,Chemist, Wanganui. Seeyouget 11-E-A-N-’S. 21 vV-tiy.. i Costs. More.— The Third Article of a Series dealing with a question which vitally affects every housewife. The increased demand for tea today is due to to the lact thal huge quantities are wanted for- the 25 million men under arms. The Heads of the Armies of the world know that there is no drink so stimulating and beneficial, and hence they must have tea for their men no matter what it costs. Then, too, at the stroke of a pen, the great Russian Nation has been turned into a tea drinking people, and the money previously spent on Vodka is now available for the purchase of lea But there is only a limited mpplv of tea and that supply is not sufficient to fill the present requirements. Hence at the tea auctions in Ceylon it has risen in price month by month, until to-day it costs the packer 2id to 3d per lb. more than in August last. This, of course, affects New Zealand very greatly, for the finest tea in the world has been sold here at prices which cannot be equalled. Although this seems a bold statement, it is one that will bear the closest investigation. For instance, a great proportion of the tea imports to England consist of what is known as “red stalk’’ tea, the lowest possible grade—so low that it is prohibited throughout Australasia. Yet even this lowest grade is sold in England at 1/6 or more per lb., while for fine teas ol the quality of “ Amber Tips,” 2/S to 3/4 per lb. is asked.

Tea experts the ■world over are astonished at the remarkable quality, flavour, fragrance and value given in “Amber Tips” at so low a mice, and it is because no better value can be obtained anywhere, that “Amber Tips” is to day the most popular brand in New Zealand, Millions of packets of “Ambers 'J ips’ are sold per annum. It is stocked in every shop from the North (Jape to the Bluff. Only exceptional value could be responsible for so exceptional a side. But fine .tea is now costing the “Amber Tips” Proprietors, as well as other tea merchants, an average of dpi. to 3d. per lb. more than in August, 1014. Therefore, if a fair price was chaiged before the war, the tea merchant is to-day faced with an enormous loss should he continue to pack the same quality at his old prices. Of ooure there is the alternative of cheapening the quality by an admixture of inferior, less healthful teas. The “Amber Tips” Proprietors were advised by many to do this, but instead ihey decided to raise the price by 2d. per lb., and to continue to give the public that same splendid value which has always been associated with the name “Amber Tips." Now, Mrs. Housewife, what is your opinion of the whole matter? Would vou rather have the same delightful flavour, quality, purity and value and pay a penny a 1-lb. packet more—or would you rather have an inferior and lyss healthful tea at the old price ? But you say “other teas have not been raised in prices.” If so you can readily see that cither excessive prices were charged before the war—so excessive that even an extra 2Jd. or 3d. in cost per lb. still enables a profit to be made —or quality must bo reduced, ,o:hera heavy lost, must he faced. But even at increased figures Arabsr Tips is still the cheapest tea you can buy. Cup for cup, value for value, nothing else can equal it, while it is so pure and healthful that it can be taken by even those of the weakest digestion. Surely those facts should weigh with you. Consider them carefully—write and tell us your conclusions. We believe that yon wantqnality and that you want value. For that reason we have raised our prices because only by doing s»> can we continue to give you the same honest quality and the same honest va,‘:’ < '. ini IDS 1/10, 2/-, 2/2 per /fr. The null,' tea that has to increase its prices—the foregoing will tell you why.