Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXVIV, Issue 96, 29 March 1916, Page 2

WWbt> VT^TTTIVm EVERYTHING SHOE LINE SPECIALITIES — BOSTOCKS. CROCKETT AND JONES. PHITWELL. FORTFORM. WARE-WELL. BECT!>'V£. WAUKWELL. TRANSIT, FOR MAIDS’ AND CHILDREN'S BOOTS AND SHOES. FOR MEN’S GOODS. SOUTHALL’S CELEBRATED PUMPS AND SLIPPERS. Newspaper Advertising! \ T on ft of hip recent lectures on advertising, jfjven at Liverpool, England, Thomas Bussell, of London, emphasised strongly the value of newspaper advertising. “The time,” he «aid, ‘‘was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicHe illustrated the fact that scientific advertising did not add to the cost of _ goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not he n that advertising/ensured a sale large enough to warrant the putting down or the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, wmle nothing which was not true was good enough to put into an advertisement. The ‘‘Commercial Review” points out that—‘‘Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and expert* all branches of service hava come r ‘o being. NOTE.—A few special linos to clear at SALE PRICES. HANNAHS

GOOD MEAT £ THE BEST 1 THE VERY BEST ! W. M OUNTFORD, BOTCHER, MIDHIRST, E6S to intimate that he deliver* the best Beef, Mutrton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, and Saturdays. ORDER NOW. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English I MANUFACTURERS AND DEALERS j in each class of goods. Besides being a complete commercial guide to Lonj don and its suburbs the Directory | contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply, STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns j and industrial centres of the United j Kingdom. _ A copy of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. i | THE LONDON DIRECTORY Co., Ltd. ■ 95 Abchurc 1 ' Lane, London, E.C.