Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXVIV, Issue 91, 23 March 1916, Page 2

EVERYTHING IN THE 3ff&£r/ST&. SPECIALITIES—BOSTOCKS. CROCKETT AND JONES. PHITWELL. FORTFORM. WARE-WELL. BECTi-ViC. WAUKWELL. TRANSIT. FOR MEN'S GOODS. FOR MAIDS* AND CHILDREN'S BOOTS AND SHOES. SOUTHALL'S CELEBRATED PUMPS AND SLIPFERS. ATrpm^r 013 ' nncs t 0 c,ear H ANN AH'S at SALE PRICES. \ T one of his recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always he the mainstay of publicity." He illustrated the fact that scientific advertising did not add to the cost of § goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the"elaborate and very costlv M™*~ was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pav to advertise unless the goods advertised were honest goods, whale nothing which was not true was good enough to s>ut into an advertisement. The "Commercial Review" points out that—"TTndoubtedlv the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varving condition to accurately estimate its possibilities, and a whole army of specialists and experts va all of service haVT come i' "o being.

<s>Mc/y^ HANDSOME APPEARANCE. PERFECT COOKEH ELLRtNCER BROS.. LIMITED, Sole Agents. W, E. COLLINS, DOMINION STABLES, (Opposite W. M. Bayly and Co'*.), J " REGAN STREET. PERSONAL ATTENTION. yXOiISES CAREFULLY SHOD. All kinds of smith's work'undertake! Unique assortment Jewellery foi I all. Try *•>»*•» 0»«h Ysdar-

GOOD MEAT J THE BEST 1 THE VERY BEST ! OUNTFORD, BUTCHER, MIDHIRST, »EGS to intimate that he delivers > the best Beef. Mutton. Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, aiwi Saturday!. ORDER NOW. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Resides being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they sbip. and the Colonial and Foreign Markets they 8 apply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will he forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. THE LONDON DIRECTORY Co., Ltd. AVlvureh Lane, London. E.C.