Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXVIV, Issue 90, 22 March 1916, Page 2

EVERYTHING !N THE SHOE LINE AT »:! :/ y>? 0 SHOE/STS. SPECIALITIES—BOSTOCKS. CROCKETT AND JONES. PHiTWELL. FORTFORM. WARE-WELL. BECTt'V £. V/AUK WELL, TRANSIT. s FOR MEN’S GOODS. FOR MAIDS’ AND CHILDREN’S BOOTS AND SHOES. SOUTHALL’S CELEBRAT IA > t NOTE.—A few special lines to clear at SALE PRICES. PCMPS AND SLIPPERS. HANNAH’S N ewspap er Advertising \ T one of his recent, lectures on, advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. i “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always he the mainstay of publicity.” ' He illustrated the fact that scientific advertising did not add to the cost of goods hut » n{i i secured a material reduction of price. Indeed, 1 the more an article was advertised the cheaper it became, and the more self-interest compel- ” - led the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly pUnts._ Advertising was the cheapest method yet devised by the wit qf man for the sale of honest goods. The grreat commercial discovery of the was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that—- “ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts all branches of service hara come i' ‘ o being.”

GOOD MEAT 1 i * THE BEST I THE VERY BEST ! W ]^f OUNTFORD, BUTCHER, MIDHIRST, X>EQS to intimate that he delivers -O the best Beef, Mutton, Lamb, and Pork in Stratford four days a week— Mondays, Wednesdays, Fridays, and Saturday*. ORDER NOW. LONDON DIRECTORY. ‘ (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. _ . A copy of the current edition Fill bo forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking can advertise their trad© cards for o or large advertisements from 15 dollars. THE ONDON DIRECTORY Co., Ltd. ‘>s Abchurch Lane, London. E.C.