Page 8 Advertisements Column 4

Stratford Evening Post, Volume XXVIV, Issue 89, 21 March 1916, Page 8

V v ii. v ; ’-'n i 'he Third .Article of a Scries dealing with a question which air oily affects every housewife. The increased demand for tea today is due to to the tact tha. huge quantities are wanted for the 2a i million men under arms. i lie I Heads of the Armies of the world 'know that there is no drink so j stimulating and beneficial, ami I hence they must have ten ioi heir men no matter what it costs, i Then, too, at the stroke of a ipen, the-great Russian Nation lias neon turned into a tea drinking : people, and the money previously j spent on Vodka is now available | for the purchase of tea But there is only a limited j supply of tea and that supply is net sufficient to till the present requirements. Hence at the tea auctions in Ceylon it has risen in price month by month, until to-day it costs the packer 2<td to 3d per lb. more than in August last. This, of course, affects New Zealand very greatly, for the finest tea in tiie world has been sold here at prices which 4 cannot be | equalled. j Although this seems a bold statement, it is one that will bear the closest investigation. For instance, a great proportion of the tea imports to England consist ( of what is known as “red stalk” tea, the lowest possible grade—so low that it is prohibited throughout Australasia. Yet even this lowest grade is sold in England at 1/6 or more per lb., while for fine teas of the quality of “Amber Tips,” 2/8 to 3/4 per lb. is asked. Tea exports the world over are astonished at the remarkable quality, flavour, fragrance and value given in “Amber Tips” at so low a mice, and it is because )no better value can be obtained anyI where, that “Amber Tips” is to-day the most popular brand in Now Zealand, J Millions of packets of “Ambers Tips” are sold per annum. It is stocked in every shop from the North Cape to the Bluff. Only’ exceptional value could he responsible for so exceptional a sa's. Hot fine tea is now costing the “Amber Tips” Proprietors, as well as other tea merchants,, an average of 21d. to ltd. per ii>. more than in August, 1614. Therefore, if a fair price was charged before the war, the tea merchant is to-day .faced with an enormous ‘loss should ho continue to pack the same quality at Ids old prices. Of coure there is the alternative of cheapening the quality by an admixture of inferior, less healthful teas, The “Am her Tips" were advised by many to do this, hut instead they decided to raise the price by 2d. per lb., and to continue to give the public that same splendid value which has always been associated with the name “Amber Tips.” Now, Mrs. Housewife, what is your opinion of the whole matter? Would you rather have the same delightful flavour, quality, purity and value and pay a penny a 1 lb. packet more—-or would yon rat,her have an inferior and less healthful tea at the old price ? But you say “other teas have not been raised in prices.” If so you can readily see that either excessive prices were i charged before the war—so excessive i that even an extra 2id. or 3d. in cost j per lb. still enables a profit to bo made I —or quality must be reduced, oilier* 1 a heavy loss must bo faced.

But even at increased figures Amber Tips is still the cheapest tea you can buy. Cup- for cup, value for value, nothing else can equal it, while it is so pure and healthful that it can be taken by even those of the weakest digestion. Surely these facts should weigh with you. Consider them carefully—write and tell us your conclusions. Wo .believe that you want quality and that you want value. For that reason we have raised our prices because only by doing so can we continue to give you the same honest quality and the same honest valy*. ioi 1/10, 2/-, 2/2 per lb. 'The only tea that has to increase its prices—the foregoing will tell you why. - • :i W T'i H BAN’S ESSENCE COUGH MIXTURE SIMPLE TO MAKE, PLEASANT TO TAKE. “I was recommended by a friend to make our own cough mixture by using Mean's Essence, and was delighted at the re sult. I found it easy to prepare, pleasant to take, and most effective for coughs and colds. Its goodness and wonderful cheapness should recommend it to every household.”—MßS. E. C. BUTLER, Christchurch. “From childhood I have been very subpet to bad colds and chest weakness. When I caught a fresh cold I could always look forward to a month or six weeks of bad cough. But now 1 find Mean's Essence nips a cold in the bud, and prevent# it getting on the chest. I say without hesitation Mean’s Essence is the only cough and cold remedy that docs me good."— J. JOHNSON, New Plymouth. “Mean’s Essence has proved its worth in our home for influenza, colds, sore throat, and coughs. We praise it highly, and are grateful for the benefit Mean 0 ]• ssence has been to us.' -MRS. CLARA KNOX, Roslyn, Dunedin. For tickling coughs, night or day coughs, sore, inflamed and swollen throats, croup, bronchitis, whooping cough or asthma, Mean’s Essence ia immediately comforting. Try it and see how quickly it soothes the throat, removes phlegm and heals sore lungs. One bottle of Mean's Essence makes a very big bottle of splendid cough mixture. Just follow the easy directions on each bottle. It ia as simple as preparing a cup of tea, while the saving for your pocket is 10/- for each pint used. Mean's Essence is genuine. Sold by chemists and stores, or post-free on receipt of price, 2/-, frouiG. W. Bean, Chemist, Wanganui. Be sure you get H-E-A-N-’S. *j