Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXVIV, Issue 88, 20 March 1916, Page 2

IN THE SHOI SPECIALITIESBOS7OCKS. CROCKETT AND JONES. PHITWELL, FORTFORM, WARE-WELL. BECTk-VC. WAUKWELL. TRANSIT. FOR MEN'S COODS. FOR MAIDS' AND CHILDREN'S BOOTS AND SHOES. SOtTTHALL'S CELEBRATED PUMPS AND SLIPPERS. NOTE.—A few special lines lo clear TT A TVT"\T A TT'ft at SALE PRICES. C \bt \ T one of his recent lectures on advertising, given at Liverpool, England, Thomas Russoll. of London, emphasised strongly the value of newspaper advertising*. ''The time," he said, "was ripe for a great extension of advertising and newspaper advertising must always be the mainstay of publicity." He illustrated the fact that scientific advertising did not add to the eos+ of goods -but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the P^J llc could never have be'*n manufactured at all had it not he n that advertising ensured a sale large enough' to warrant the putting down of the elaborate and very costly plants. . A 4™ r " tising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The "Commercial Review" points out that—- " Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts all branch** of service h&TQ come r'o being.

9Mtfy^ HANDSOME APPEARANCE. PERFECT COOKER, ELLRINCER BROS., LIMITED, Sole Agents. W. E. COLLINS, DOMINION STABLES, (Opposite W. M. Bayly and Oo'*.), REGAN STREET. TERSON AL. ATTENTION. TTTOitSES CAREFULLY SHODj All kinds of smith's work undcrtftkt* Uniq'n© assortment i' Jewell« 7 fa* all. Tnr •*•*»•• n*«J> "Vadic.

, GOOD MEAT ! THE BEST I THE VERY BEST OUNTFORD, BUTCHER, MIDHIRST, L>EGS to intimate that he deliver;; _LS the best Beef, Muftton, Lamb, and Pork in Stratford four days a W eek—Mondays, Wednesdays, Fridays, a»»4 Saturdays. ORDER NOW. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which I they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc.. in the principal provincial towns 1 and industrial centres of the United Kingdom. « ... i A copy of the current edition will jbo forwarded freight paid, on receipt I of Postal Order for 5 dollars. Dealers seeking Aeencies can adver- ' tise their trade cards for 5 dollars or large advertisements from 15 dollars. THE LONDON DIRECTORY Co., Ltd. 25 Ahchureh Lane, London. E.C.