Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXVIV, Issue 87, 18 March 1916, Page 2

0 SNOJSiSTfS, If/c? SPECIALITIES—BOSTOCKS. CROCKETT AND JONES. PHITWELL. FORTFORM. WARE-WELL. BECTWS. WAUKWELL. TRANSIT. FOR MEN'S GOODS. FOR MAIDS' AND CHILDREN'S BOOTS AND SHOES. SOUTHALL'S CELEBRATED PUMPS AND SLIPPERS. NOTE.—A few special lines to clear at SALE PRICES. 4 T ono of his recent lectures on advertising, sriven at Liverpool, England, Thomas Russell, of London/ emphasised strongly the value of: newspaper advertising. "The time," lie said, "was ripe for a great extension of advertising, and newspaper advertising must always he the .mainstay of publicHe illustrated the fact that scientific advertising did not add to the cost of goods hut secured'a-material reduction of price. Indeed, the more an article was advertised the cheaper ,iiJ>efiame,.flnd t-Ve. ™ore self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the puhlic could never have heen manufactured at all had it not he n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costlv plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, wb-ile nothing which was not true was good enough to yut into on advertisement. The "Commercial "Review" points out that—- " Undoubtedly the first and most, potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying: condition to accurately estimate its possibilities, and a whole army of specialists and experts in all t)ranch°Vof service baT"* come V ' i being.'*

GOOD MEAT J THE BEST ! THE VERY BEST /TOUNTFORD, BUTCHER, MIDHIRST, >EGS to intimate that he delivers AJ the best Beef, Mutton, Lamb, and Fork in Stratford four days a week—Mondays, Wednesdays, Fridays, and Saturdays. ORDER NOW. LONDON DIRECTORY. (Fublished Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to Loudon and its suburbs the Directory contains lists of / EXPORT fi 1 KUCHA NTS. with the goods they sbip, and the Colonial aud Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants j etc., in the principal provincial towns | and industrial centres of the United I Kingdom. _ A copv of the current edition will be forwarded freight paid, on receipt j of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from lo dollars. THE '..ONDON DIRECTORY Co., Ltd. 25 Abokurch Lane. London. E.C