Page 2 Advertisements Column 3

Stratford Evening Post, Volume XXVIV, Issue 85, 16 March 1916, Page 2

EVERYTHING IN THE SHOE LIN E AT m y/M film 0 7 .4 -r ps ; :• id SHOe/STS. W J C> SPECIALITIESBOSTCCKS. CROCKETT AND ,lOMES. FOR MEN'S GOODS. PKITWELL. FORTFORM. * WARE-WELL. EEGTpV.'T. FOR MAIDS’ AND CHILDREN’S WAUKWELL. BOOTS AND SHOES. TRANSIT. SOUTHALL’S CELEBRATED PUMPS AND SLIPPEDS. "sAL E rp A R ,cE S ! pscial 'T t 0 drar HANNAH’S 1 N ewspap et Advertising 4 T one of his recent loot dtp l ? on advertising, given ot, Liverpool, England. r ! homes Russell, of London, omnhasised strongly the value of newspaper adverti sing. “The time.” he said, “was ripe for a great extension of advertising, and newspaper advertising must, always be the mainstay of publicity.” : ! .iv. _ ■ He illustrated the fact that scientific adver- | tiaing did not add'to the cost of goods but secured a material reduction of price. Indeed, tthe more an article was advertised jthe .cheaper it became, mid the more self-interest compelled the manufacturer to keep up the quality. Certain’articles of great value to Abe public •*» could never have been manufactured at fill had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costlv plants. Advertising was the cheapest method yet devised by the wit of man for the. sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that—- “ Undoubtedly the first and most potent advertising force of the present day is the newspaper. » Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts ill all branches of service come r ‘ o being.” uMmu

GOOD MEATi THE BEST ! THE VERY BEST 1 W OUNTPORD, BUTCHER, MIDHIRST, EGS to intimate that he delivers the best Beet, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, au«l Saturday!. ORDER NOW. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to Lou don and its suburbs the Directory contains lists of EXPO!IT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. arranged under the Forts to which they sail, and indicating tile approximate sailings. PROVINCIAL TRADE NOTICES of loading Manufacturers, Merchants etc., in the principal provincial towns and industrial centres of the United Kingdom. , . , A copy of the current edition wd :bo forwarded freight paid, on receipt j of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for <5 dollars or large advertisements from 1-5 dollars. STEAMSHIP LJNES TOP CONDON DIRECTORY Co., Ltd. 25 Abohurch Lane, London. E.O.

o Im Ell & B =TtZ y r QOa u m HANDSOME APPEARANCE. PERFECT COuKER. <fUZL''tT-.' ■- . ' f JgELLRINCER OROS-, LIMITED, Sole Agents. W. E. COLLINS, DOMINION STABLES, ’ > "-■ (Opposite W. M. Bayly and CVjl), I* r ' REGAN STREET. PERSONAL ATTENTION. TTOKSFS CAREFULLY SHOD. All kinds of smith’a vrork uudcciakflT J TTnicne assortment (,. 1 Jewellery tat |r.!l. Tnr OaO V»d«r.