Page 8 Advertisements Column 5

Stratford Evening Post, Volume XXVIV, Issue 85, 16 March 1916, Page 8

FRUIT. CASES Assorted Choice Emit. Fresh, ripe in case, arriving to-day, comprising Desserc and Cooking Pears, Apples, Peaches, Cape Gooseberries, Tomatoes. SALE ON SATURDAY. Come early, try a case—best fruit—and the price is cheap afc AH RING. EUROPEAN AGENCY. | Wholesale Indents promptly executed ! at lowest cash prices for all British ;.*nd Continental goods, including— I Books and Stationery Boots, Shoes and Leuiher Chemicals and Druggists’ Sundries. China, Earthenware and Glassware, Drapery, Millinery and Piece Goods, Fancy Goods and Perfumery, Hardware, Machinery and Metals, Jewellery, Plate and Watches, Photographic and Optical Goods, Provisions and Oilmen’s Stores, etc., etc. Commission 2i per cent, to G per cent. Trade Discounts allowed. Special Quotations on Demand. Sample Cases from 50 dollars up 1 wards. I Consignments of Produce Sold on Account. WILLIAM WILSON AND SONS. (Established 1811.) 25, Ahrhuro.li Lane, London, E.O. Cable Address: “Annushe, London.”

Why 'lea Costs More— The Third Article of a Series dealing with a question which vitally affects every housewife. The increased demand for tea tolay is due to to the fact tha. huge quantities are wanted for the 25 ni!lion men under arms. The Heads of the Armies of the world 'mow that there is no drink so dimidiating and beneficial, and lence they must have tea tot heir men no matter what it costs. Then, too, at the stroke of a pen, the great Russian Nation has oeen turned into a tea drinking people, and the money previously spent on Vodka is now available for the purchase of tea But there is only a limited Mipplv of tea ami that supply is not sufficient to fill the present requirements. Hence at the tea auctions in Cevlon it has risen in price month by month, until to-day it costs the packer to ad per lb. more than in August last. This, of course, affects New Zealand very greatly, tor the finest tea in the world has been sold here at prices which cannot be equalled. Although this seems a bold statement, it is one that will bear the closest investigation. For instance, a great proportion of the tea imports to England consist of what is known as “red stalk" lea, the lowest possible grade—so low that it is prohibited throughout Australasia. Yet even this lowest grade is sold in England at I/O or more per lb., while for fine teas of the quality of “Amber Tips,” 2/8 to 3/4 per lb. is asked. Tea experts the world over are astonished at the remarkable quality, flavour, fragrance and value given in “Amber Tips” at so low a m ice, and it is because no better value can be obtained anywhere, that “Amber Tips” is to day the most popular brand in Now Zealand, Millions of packets of “Ambers Tips” fare sold per annum. It is slocked in every shop from the North Cape to the Bluff. Only .exceptional value could be responsible for so exceptional a s:Pe.

Put line tea is now costing the “Amber Tips” Proprietors, as well as other tea merchants, an average of 2H. to 3d. per lb. more than in August, 1914. Therefore, if a fa.ii price was charged before the war, the tea merchant is to-day faced with an enormous loss should he continue to pack the same quality at his old prices. Of coure there is the alternative of cheapening the quality hy an admixture of inferior, loss healthful teas, The "Amber Tips” Proprietors were advised hy many to do this, hut instead they decided to raise the price hy 2d. per lb., and to continue iu give the public that same splendid value which has always been associated with (ho name “Amber Tips.” Now, Mrs. Housewife, what ia your opinion of the whole matter V Would you rather have the same delightful flavour, quality, purity and value and pay a penny a j-ib. packet more -or would you rather have an inferior and less healthful tea at the old price ? Put you say “other teas have not been raised in prices.” If so you can readily see that either excessive prices w< re charged before the war—so excessive that even an extra 2b 1. or lid. in cost per lb. still enables a profit to be made —or quality must be reduced, oihera heavy loss must be faced. Hut even at increased figures Amber Tips is still the cheapest tea you can buy. Cup for cup, value for value, nothing else can equal it, while it is so pure ami healthful that it can be taken by even those of the weakest digestion. Surely these facts should weigh with you. Consider them carefully—write and tell ns your conclusions. We hcHc.e that you wantquality and that you want value. For that reason we have raised our prices because only by doing so can we continue to give you the same honest quality and the same honest va! pq 1/10, 21-, 2/2 per lb. The. only tea (lull has to Increase its prices—the foregoing will tell you why.