Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXVIV, Issue 84, 15 March 1916, Page 2

'EVERYTHING SHOE LINE SPECIALITIES — BOSTOC KS. CROCKETT AND JONES. PHITWELL. FORTFORM, WARE-WELL. BECTirV a. WAUKWELL. TRANSIT. FOR MAIDS’ AND CHILDREN'S BOOTS AND SHOES. FOR MEN'S GOODS. SOUTHALL’S CELEBRATED PUMPS AND SLIPPERS. N ewspap er Advertising \ T one of his recent, lectures on advertising, given at Liverpool. England. Thomas Bussell.’ of London, emphasised strongly the value of newspaper advertising. “The time.” be said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publiot He illustrated the fact that scientific advertising, did npt add to the cost of goods hut secured a material reduction of price. Indeed, the more an article was advertised the cheaper ■ it-became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants._ Advertising was the cheapest method yet devised by the wit of man Tor the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while notiling which was not true was good enough to put into an advertisement. The “Commercial Review” points out that—- “ Undoubtedly the first aud moat potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every condition to accurately estimate its possibilities, and a whole army of specialists and all branches of service hava come r ‘b being. NOTE.—A few special lines to clear at SALE PRICES. HANNAH’S

GOOD MEAT t THE BEST 1 THE VERY BEST 1 w M OUNTFORD, BUTCHER, MIDHIRST, EG-S to intimate that ho delivers th© best Beef, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, au*l Saturdays. ORDER NOW. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to Loudon and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCTAL TSADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. _ . A copy of the current edition will bo forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. THE LONDON DIRECTORY Co., Ltd. 25 Abchuroh Lane. London. E.C